• Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting

  • May 15 2024
  • Duración: 23 m
  • Podcast

Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting Por arte de portada

Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting

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  • Resumen

  • Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

    Ray and I talk about:

    • How issue-based audiences differ from those defined by voter files and related demographic data
    • Identifying issue-based voters
    • Issues driving the conversation with voters in 2024
    • Message testing and measurement in a thematic or issue-based digital campaign
    • Targeting tools and digital channels to drive fundraising and persuasion

    #Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

    Semcasting.com
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