Viet Pham delves into his culinary journey, highlighting the competitive spirit that has driven his success in numerous Food Network competitions, including triumphing over Bobby Flay three times. He discusses his strategic move from fine dining to a fast-casual concept, emphasizing the scalability and broader appeal of his hot chicken. Viet shares his deep connection to fried chicken, rooted in his childhood as an immigrant in America, and how he perfected his recipe by incorporating fine dining techniques and Vietnamese flavors, such as fish sauce. He dishes on the dynamics of running Pretty Bird with his wife, Alexis, and the challenges and rewards of their partnership. The chef reflects on the honor of sharing his story on a national stage, aiming to inspire other chefs grappling with cultural identity. He reveals the secret to making great fried chicken, blending flour and starch for the perfect crunch and crispness.

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