#183: Vincent Stanley joins Dave to talk about the 2023 release of his updated book, The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years, and to answer the big question about the newly-launched Patagonia Provisions: why is a clothing company selling food? Vincent describes Patagonia's foray into edible products as a means of impacting the food system for the better.

Vincent Stanley has worked at Patagonia since the 1970s, navigating a changing environment and the company's role in producing Earth-friendly products for customers who want to align their value with their purchases. He is the co-author of The Responsible Company with his uncle, Yvon Chouinard.

To watch a video version of this podcast please visit:

https://www.realorganicproject.org/vincent-stanley-making-a-living-during-anthropocene-episode-one-hundred-eighty-three

The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.

The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).

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We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.

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