• Virtually Live, The Podcast

  • De: Kaltura
  • Podcast

Virtually Live, The Podcast

De: Kaltura
  • Resumen

  • Find out all about the latest and greatest in event marketing, hybrid or virtual – and how they are transforming marketing roles, programs and budgets. In this series, based on Kaltura’s ’Virtually Live’ event, prominent marketing and business leaders share their stories, insights, and forecasts. Is the flywheel a more adequate name for it than the marketing funnel (yes, if you ask Jon Dick, SVP Marketing at HubSpot)? Should you treat your agenda and content differently now that it’s digital (definitely, says Soo Young Kim, Head of Global Brand, Programs & Experiences at YouTube)? How have hybrid and virtual events changed the sell cycle (it’s complicated, according to Gong’s CMO, Udi Ledergor)? Plus a lot more.
    Copyright 2022 All rights reserved.
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Episodios
  • S3E12 - Accelerating the digital journey: Balancing innovation, inclusion, and impact
    Oct 10 2024

    In this episode of VirtuallyLive! The Podcast, top industry leaders from Salesforce, Teradata, Bloomberg, and Workday come together to explore the "Three I's" — Impact, Inclusion, and Innovation.

    Get ready for a conversation filled with personal stories, real-world experiences, and insights that bridge the worlds of data, technology, and leadership. Each speaker reveals a game-changing decision that shaped their career or transformed their organization. Tune in to discover how innovation and data-driven strategies are shaping the future of business and digital experiences!

    Don’t forget to like and subscribe!

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    14 m
  • S3E11 - Converging lanes : Cross-industry lessons for immersive digital experience
    Sep 12 2024

    In this episode of Virtually Live! The Podcast, we bring together two inspiring leaders from vastly different industries for an insightful discussion. Jodie Bartz, Sr. Business Analyst at Mayo Clinic, and Brian Buckley, CMO of Nasdaq, share their unique perspectives on overcoming challenges in their fields.

    Jodie delves into how her team at Mayo Clinic is revolutionizing access to video, empowering both medical professionals and patients through innovative streaming solutions. Meanwhile, Brian shares his experience at Nasdaq, leading efforts to merge digital and physical experiences, particularly during the pandemic, and transforming how companies go public.

    Join us for this compelling conversation on the transformative power of technology. Don't forget to subscribe for more expert insights!

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    15 m
  • S3E10 - New content strategies and playbooks in the age of AI
    Aug 22 2024

    In this episode of Virtually Live! The Podcast, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, sits down with Jon Miller, MarTech Entrepreneur and Co-founder of Marketo & Engagio, to explore the future of B2B marketing.

    Jon shares his fascinating journey from studying physics to becoming a prominent figure in the marketing world, highlighting how his analytical background has shaped his approach to modern marketing. The conversation dives deep into the evolution of traditional B2B marketing tactics, emphasizing the need for strategies that align with today’s rapidly changing buyer expectations and economic realities.

    They also discuss the transformative role of AI in marketing, particularly how it can automate complex operations, empower marketers to make more informed decisions, and drive more efficient campaign execution.

    Whether you’re a seasoned marketing leader or just starting out, this episode offers valuable insights to help you stay ahead of the curve and confidently navigate the future of B2B marketing. Tune in now, and don’t forget to subscribe for more expert discussions!

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    16 m

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