WHAT the Data?! Por arte de portada

WHAT the Data?!

De: Lior Barak and Michael Stiller
Escúchala gratis

  • Resumen

  • Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.
    Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.
    © 2024 WHAT the Data?!
    Más Menos
activate_primeday_promo_in_buybox_DT
Episodios
  • Dora Trostanetsky - Data for Growth Marketing (#26)

    Dora Trostanetsky - Data for Growth Marketing (#26)
    Feb 12 2024
    • Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.
    • It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.
    • iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.
    • Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.
    • Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.
    Más Menos
    28 m
  • Andrew Freed - Developing your own Virtual Assistant (#25)

    Andrew Freed - Developing your own Virtual Assistant (#25)
    Feb 12 2022

    Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM. He has extensive experience building solutions with AI and holds over 100 US patents.
    Virtual assistants sometimes called chatbots

    **Website:** http://freedville.com/
    https://www.linkedin.com/in/andrewrfreed/
    https://twitter.com/andrewrfreed
    https://www.manning.com/books/creating-virtual-assistants

    35% discount on all books of Manning Publication using link: http://mng.bz/V8Dr (use code podwtd20 in checkout)
    1 free eBook code for Conversational AI for a lucky listener (use code cowtdr-7744)
    Más Menos
    31 m
  • Kush Varshney - We should thrive for a trustworthy AI (#24)

    Kush Varshney - We should thrive for a trustworthy AI (#24)
    Jan 3 2022

    Kush Varshney - We should thrive for a trustworthy AI (#24)

    Más Menos
    1 h y 3 m
Gestión Economía
Más Menos

Lo que los oyentes dicen sobre WHAT the Data?!

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles