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Host Carrie Richardson sits down with Heather Johnson, MBA, the CEO and co-founder of Goyznta, to explore her journey from the nonprofit sector to leading a successful SaaS company in the MSP space.

Heather shares how her passion for equality, sustainability, and helping small businesses has shaped Goyznta’s culture and mission. She discusses the challenges of self-funding a startup, blending work and personal life as a married business owner, and the importance of maintaining mental health in entrepreneurship.

Hear Heather's advice for other founders, insights on scaling without losing personal touch, and her vision for the future of the MSP industry.

Episode Highlights:

• 1:47 - How Nonprofits Inspired a Tech Business: Heather shares her transition from working in nonprofits to co-founding Goyznta after meeting her husband, an MSP CEO.
• 4:41 - Keeping It Personal at Scale: Heather talks about how Goyznta maintains a close, supportive relationship with their clients, even as they grow.
• 5:50 - Sticking to Core Values During Tough Times: Heather explains why she and her husband have never prioritized their own paychecks over their company’s culture and values.
• 6:58 - Merging with Eureka Process: Heather discusses the smooth acquisition of Eureka Process, focusing on culture alignment and the integration of new teams.
• 10:35 - Visionary vs. Integrator Roles: Heather shares how she and her partner balance visionary ideas with the practicalities of implementation.
• 11:41 - Building a Developer Team with Interns: Heather describes their unique internship program with a university in Amsterdam, including how they’ve fostered a diverse and skilled dev team.
• 19:07 - Mental Health for Entrepreneurs: Heather emphasizes the importance of maintaining mental health from the very start of the entrepreneurial journey.
• 22:07 - Goyznta and AI's Role in Business: Heather discusses the challenges and opportunities of incorporating AI while considering the company’s environmental footprint.

Notable Quotes:

• Heather Johnson on staying true to company values: "It's more important to us to cut back than to do something that we feel is not in line with who we are."
• Carrie Richardson on entrepreneurial conflict: "Your best thinking got you working 18 hour days. At some point, you're going to have to listen to someone else's opinion or thoughts."
• Heather Johnson on mental health: "You need to find time and build i

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

Winning Strategies for Recruiting and Retaining Top Talent in the MSP Space

In this episode of WIN (What's Important Now), host Carrie Richardson talks with repeat guest John Ahlberg, the CEO of Waident Technology Solutions.

They explore Waident's successful strategies for recruiting and retaining talent, especially in the Managed Service Provider (MSP) industry.

John explains the importance of a people-first culture, work-life balance, and a unique hiring process that emphasizes culture fit, talent, and experience over traditional qualifications. He also shares insights on maintaining flexibility, providing opportunities for employee development, and avoiding the pitfalls of settling for less-than-ideal candidates.

00:00 Introduction and Welcome

00:45 Recruiting and Retaining Talent

01:48 Flexible Work Culture

03:44 Onboarding and Training

04:08 Encouraging Innovation and Change

06:36 Hiring for Culture and Weirdness

10:09 Transparent Job Postings and Interview Process

16:59 Advice for MSPs on Hiring

19:17 Conclusion and Farewell

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

Daryl D'Souza, Co-Founder of Technique

In this episode of the WIN podcast, host Carrie Richardson sits down with Daryl D’Souza, managing partner at Technique, a managed IT services provider based in Toronto, Canada.

Daryl shares his unique approach to signing two to three new clients monthly while working only two to three hours a day.

He discusses the importance of providing free value, building trust, and leveraging LinkedIn automation tools and Loom videos to connect with prospects.

Daryl also delves into the challenges and rewards of focusing on business outcomes rather than just tech stacks, his plans for expanding Technique, and maintaining a work-life balance.

He provides actionable insights on the importance of defining company values, recruitment strategies, and ensuring a seamless client onboarding process.

Tune in to WIN and try Daryl's process in your own business!

00:00 Introduction and Guest Welcome

00:21 Daryl's Unique Client Acquisition Strategy

01:42 The Importance of Providing Value

02:35 Leveraging Tools for Efficiency

03:48 Building Trust and Relationships

06:00 Challenges and Adaptations

10:27 Future Plans and Business Growth

20:21 Recruitment and Company Culture

23:28 Conclusion and Final Thoughts

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

In this compelling episode, Carrie Richardson interviews Justin Breen, a master connector who spends his days linking some of the world's most brilliant and misunderstood visionaries. Justin delves deep into the world of high EQ and IQ individuals—those rare few who are focused on creating lasting legacies rather than just building empires. Through his unique perspective, Justin shares how he identifies and connects these visionaries, allowing them to amplify their impact on the world.

Whether you're a visionary yourself or someone who wants to better understand the mindset of those who are changing the world, this episode is packed with insights. Justin also discusses the importance of tools like the Kolbe Index and how it helps visionaries understand their strengths and weaknesses, leading to greater alignment and success.

Episode Highlights:

• Connecting Visionaries: How Justin identifies and links some of the world's most misunderstood geniuses.
• Building Legacies vs. Empires: Why true visionaries focus on purpose over profit.
• The Kolbe Index: Understanding how your brain takes action and why it matters.
• Embracing Misunderstanding: The pain and power of being a misunderstood visionary.
• Family and Vision: Justin's reflections on raising children with a visionary mindset.

Notable Quotes:

• "Empires destroy. Legacies build."
• "Visionaries are not afraid of risk—they're not afraid of anything."
• "To be great is to be misunderstood."

Guest Information:

Justin Breen is a visionary connector, author, and entrepreneur dedicated to linking high EQ and IQ individuals who are focused on making a significant impact on the world. He is the founder of the Epic Fit Network, where he creates environments for these rare individuals to connect and collaborate.

Links and Resources Mentioned:

• Kolbe Index: kolbe.com
• Epic Fit Network: TheEpicFit.com
• Justin Breen's Books: Coming soon - "Epic Journey"

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

In this episode of "What's Important Now," host Carrie Richardson sits down with Kirk Halpern, the visionary behind Farmers and Fishermen Purveyors. Kirk shares his remarkable journey from practicing law to becoming a major player in the meat and seafood industry. With a passion for supporting small farmers and fishermen, Kirk's latest venture aims to deliver the freshest products while making a positive impact on the community. Tune in to hear about his innovative sourcing strategies, redemption stories, and valuable advice for aspiring entrepreneurs.

Episode Highlights:

• Kirk's transition from law to the meat and seafood industry
• The growth and success of Buckhead Beef Company and Halpern's Purveyors
• The birth of Farmers and Fishermen Purveyors and its mission
• Innovative sourcing and supply chain strategies for fresh seafood
• Supporting local businesses and redemption stories
• Advice for aspiring entrepreneurs and understanding J curves in business

Guest Quotes:

• "I wanted to work and have an impact on small farmers and small fishermen individuals who with love and passion utilize their hands and their heart to grow catch you name it wonderful products and bring them into the marketplace."
• "Adversity reveals character, and my team showed it."
• "Your value is your coachability and your work ethic."

Guest Information:

• Name: Kirk Halpern
• Company: Farmers and Fishermen Purveyors
• Website: Farmers and Fishermen Purveyors
• Social Media: LinkedIn, Instagram

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

In this engaging episode of the WIN podcast, host Carrie Richardson sits down with Michelle Accardi, the dynamic CEO of LionGard.

They discuss Michelle's unique approach to leadership, the importance of working in your flow state, and how LionGard is making strides in the cybersecurity industry. Michelle shares insights into the transition of leadership from LionGard’s founder Joe Alapat, the company’s core values, and the significance of urgency in achieving business goals. Listeners will gain valuable perspectives on growth, the challenges of running a business, and the exciting upcoming event, RoarCon.

Episode Highlights:

• Michelle Accardi discusses the transition of leadership at LionGard and the impact of founder Joe Alapat’s vision.
• The concept of working in your "10X" or flow state and its importance in business success.
• LionGard's journey to becoming a full-fledged cybersecurity company.
• The introduction of a new core value at LionGard: a sense of urgency.
• Details about RoarCon, LionGard's first major event, and its significance.
• Michelle’s personal insights on growth, leadership, and maintaining a positive mindset.
• The importance of building relationships and networks in the MSP community.

Guest Quotes:

• "If you ask a fish to climb a tree, you're not going to get very far. Put people where their talents are best served." - Michelle Accardi
• "Being in your flow state means doing activities that are easy and fun, bringing out the best in yourself." - Michelle Accardi
• "We’re a cybersecurity company with a cyber risk dashboard that shows cyber posture tied to cyber insurance controls." - Michelle Accardi
• "I love to grow the business. That's what excites me." - Michelle Accardi

Links and Resources Mentioned in the Show:

• LionGard
• RoarCon Event Details
• Keynote Speaker: Eric O'Neill
• Mentioned Companies: Pax8, NTIVA, The Purple Guys, Ergos, Meriplex

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

From Sprint to CEO: Rob Senatore’s Journey with Data2Go Wireless

In this episode of the WIN podcast, host Carrie Richardson interviews Rob Senatore, CEO of Data2Go Wireless.

Rob shares his inspiring journey from being a sales rep at Sprint to becoming the CEO of a thriving wireless company. He discusses the pivotal moments, challenges, and lessons learned along the way, offering valuable insights for aspiring entrepreneurs. Rob emphasizes the importance of adaptability, team building, and strategic planning in achieving business success.

Episode Highlights:

• Early Career at Sprint: Rob's experience as a sales rep and the influence of small business clients.
• Taking the Plunge: The decision to leave Sprint and start his own business with his wife’s support.
• Major Breakthrough: Involvement in New York City's taxi and limo commission technology upgrade.
• Birth of Data2Go Wireless: Developing a software platform to unify multiple wireless carriers.
• Challenges and Lessons: Early struggles with variable charge items and the importance of prepaid billing engines.
• Financial Wisdom: The value of clean books, strategic budgeting, and transitioning from an LLC to a C Corp.
• Leadership and Team Building: Importance of surrounding oneself with a strong team and trusting their expertise.
• Future Growth: Plans for Data2Go Wireless, including new products and strategic partnerships.

Guest Quotes:

• “You have to process the information correctly. But once you process it... you just have to go with it.”
• “Every mistake that you create for yourself or that you have to go through is going to bring you closer to the goal.”
• “The only thing that's for sure is that things will change and that you have to roll with the punches.”

Guest Information:

• Name: Rob Senatore
• Title: CEO of Data2Go Wireless
• Company Website: Data2Go Wireless

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.

Send us a text

Bridging the Financial Gap: Rodrigo Acuna on Empowering Latino Communities

In this episode, host Carrie Richardson sits down with Rodrigo Acuna, co-founder of IM Financial, to discuss his journey from Mexico City to the United States, and his passion for empowering Latino communities through financial literacy and inclusion.

Rodrigo shares his experiences in investment banking, consulting, and fintech, highlighting the challenges and opportunities in providing financial services to underserved communities. This insightful conversation covers the importance of education, the impact of mentorship, and the innovative strategies Rodrigo and his team are implementing to bridge the financial gap for Latinos.

Episode Highlights

• Rodrigo’s Background: Growing up in Mexico City, studying economics, and early career in investment banking.
• Career Transition: Moving to the US, working for McKinsey, and navigating the challenges of consulting.
• Financial Literacy Initiatives: Rodrigo’s involvement in teaching financial literacy to disenfranchised communities and school children.
• IM Financial’s Mission: Addressing the financial needs of underserved Latino communities through innovative products and partnerships.
• Personal Stories: Rodrigo’s experiences with financial challenges as an immigrant and his passion for teaching and mentoring.
• Future Goals: Plans for launching IM Financial’s marketplace to provide accessible financial services and education.

Guest Information

Rodrigo Acuna

• Position: Co-founder of IM Financial
• LinkedIn: Rodrigo Acuna
• Twitter: @RodrigoAcuna

Links and Resources Mentioned

• IM Financial: im.financial
• McKinsey & Company: mckinsey.com
• NYU Stern School of Business: stern.nyu.edu
• Morgan Stanley: morganstanley.com

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.