If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour.

Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core content buckets, repurpose stories across channels, and build a weekly rhythm that doesn’t burn you out.

Top 3 Takeaways:

1. Build Around Four Buckets: Impact, Engagement, Authority, and Human-Centered content give you a reliable weekly structure. When your buckets are clear, your content becomes far easier to plan.
2. Work With Your Capacity, Not Against It: If you can’t build your content calendar in an hour, you're probably on too many platforms. Julia breaks down how to evaluate where your audience truly is, what each channel does best, and how to double down without overwhelm.
3. Stories Are Your Anchor: One strong story each week — with a hook, emotional resonance, and mission clarity — can power multiple posts across multiple channels. Storytelling is the breadcrumb trail that leads supporters toward deeper understanding (and engagement).

This episode is packed with low-lift, high-clarity tactics to help you show up consistently — without reinventing your content strategy every week.

Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.

Let’s get to work.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year.

Top 3 Takeaways:

1. Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, volunteers, and community moments. Tagging people and companies creates a ripple effect that expands reach, builds trust, and even opens doors to corporate giving.
2. Use Polls to Listen, Not Just Ask — Simple LinkedIn polls help donors and supporters engage without pressure—especially the “lurkers.” Asking what issues matter most gives you insight, follow-up opportunities, and content direction right when you need it.
3. Lead With Humans, Not Just Logos — Personal profiles outperform company pages every time. Activate a visible leader, board member, or champion to share authentically, and use DMs, voice notes, and quick check-ins to nurture relationships before December 31.

This episode gives you low-lift, high-impact ways to leverage LinkedIn in the final stretch—without burning out or reinventing your entire strategy.

Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.

Let’s get to work.

Episode Highlights:

• Harnessing the Ripple Effect with Volunteer Stories (03:01)
• Engaging with LinkedIn Polls (06:00)
• Building Connections through Direct Messaging (09:00)
• Personal vs. Organizational Posting (11:59)
• Importance of Personal Branding (12:00)
• Leveraging LinkedIn Direct Messages (14:49)
• Year-End Strategies on LinkedIn (15:00)
• Practical Tips for Ongoing Connection (16:00)

Episode Shownotes: www.weareforgood.com/episode/662

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Feeling worn down by work or wondering if your burnout is more than just stress? You’re not alone.

In this episode, Lindsey Fuller is joined with Elandria Jackson Charles and Naomi Hattaway for a heartfelt conversation about how our jobs impact our wellbeing—and what to do when things start to feel overwhelming. Together, they explore real stories of burnout and offer gentle, practical tools for tuning into your own needs.

Tap into how to recognize the difference between everyday discomfort and true harm, plus find fresh ways to rest and even reclaim joy amid the daily grind. Whether you’re considering a career shift, dreaming of consulting, or simply hoping to feel more balanced, this conversation will support you and give you thoughtful steps to move forward.

Episode Highlights

• Exploring Self-Study and Burnout (02:57)
• The Importance of Nature and Grounding (05:31)
• Navigating Personal and Professional Seasons (08:22)
• Tools for Self-Care and Recovery (10:43)
• The Role of Agency in Time Management (13:47)
• Creating Protected Time for Wellbeing (16:54)
• The Power of Naming and Noticing (19:43)
• Zoom Out Somatic Practice (22:50)
• Understanding Workplace Dynamics (27:32)
• Differentiating Misalignment, Dysfunction, and Toxicity (28:49)
• Navigating the Transition to Consulting (35:20)
• Naomi and Elandria’s Affirmations (43:12)

Episode Shownotes: www.weareforgood.com/episode/toxicworkplace

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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If you want your year-end emails to stand out in the noisiest inbox season of the year, this Working Session is your new playbook. We brought in marketer and dynamic-content expert Caroline Griffin to break down the simple personalization shifts that make every donor feel seen—so your emails land, resonate, and inspire action.

Top 3 Takeaways:

1. Make Personalization Actually Personal — Go beyond “Hi {{ first_name }}.” Use giving history, donor status, or meaningful milestones to help supporters recognize their own impact—and feel connected to your mission.
2. Segment Smarter, Not Harder — Data not perfect? No problem. Segmentation by donor behavior (last gift, last year, lapsed, monthly) allows you to tailor messages without relying on risky merge fields.
3. Honor Donors by Adjusting Your Messaging — Once someone gives, they shouldn’t keep receiving asks during year-end. Excluding recent donors, or swapping in a gratitude version, strengthens trust and donor love.

This episode digs into practical, approachable ways to bring more humanity and relevance to your year-end email strategy—no fancy tech required.

Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.

Let’s get to work.

Episode Highlights

• Why Dynamic Content Is the Nonprofit Email Superpower No One’s Using (01:11)
• Beyond Merge Tags: Getting Creative With Donor Personalization (02:23)
• Using Giving History and Impact Data to Deepen Donor Relationships (03:13)
• Re-engaging Lapsed Donors Through Smart Dynamic Content (04:33)
• Data Accuracy Tips: What to Do When Merge Tags Go Wrong (05:10)
• Segmenting Donors Based on Recent Giving Activity (06:21)
• The Donor-Respect Rule: Excluding Recent Givers From Appeal Emails (07:39)
• Automating Segmentation and Exclusions in Your Email List (08:52)
• Seeing Year-End Emails Through the Donor’s Eyes (09:59)

www.weareforgood.com/episode/662

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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If you need to close major gifts in the next five weeks, this Working Session is your new game plan. We brought in major gifts coach and CourageLab founder Julie Ordoñez to break down exactly who to ask, what to say, and how to step into these conversations with more courage, clarity, and conviction—especially during giving season.

Top 3 Takeaways:

1. Focus Beats Frenzy: Stop trying to reach everyone. Warm prospects—the people who’ve expressed support, encouragement, or interest in the last 3–6 months are the ones most primed to say yes right now.
2. Courage Isn’t a Feeling, It’s an Action: Planning isn’t the work. Asking is. Discomfort is normal - and moving through it is the path to major gifts.
3. Ask for More, With Less Guesswork: Vague asks create homework for donors. Clear, specific asks make giving easier and speed up decisions. When in doubt, ask for more than feels comfortable—and let humility guide the conversation.

You'll leave this session with practical mindset shifts and scripts you need to move relationships forward today.

Let’s get to work.

Episode Highlights

• How to Identify Your Warm Prospects (01:29)
• Engaging Raving Fans and Supporters (05:38)
• How to Build Courage to Make the Ask (09:04)
• How to Ask for a Specific Amount (12:20)
• Julie’s One Good Thing (15:26)

Episode Shownotes: www.weareforgood.com/episode/661

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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LinkedIn / Instagram / Facebook / YouTube / Twitter

If you want to raise more monthly gifts at year-end, this Working Session is your new playbook. We’re breaking down the simple changes that make recurring giving more visible, more compelling, and easier for your supporters to say yes to.

Top 3 Takeaways:

1. Make Monthly Giving Impossible to Miss — Clear, separate buttons for one-time and monthly gifts can increase conversions by up to 45%.

2. Lead With Monthly Giving at Year-End — Put recurring giving front and center in your year-end messaging so supporters actually choose it.

3. Test Fast, Learn Fast — Small orgs have the advantage. Simple experiments in copy, ads, or donor journeys can unlock major monthly giving growth.

This episode kicks off our new Working Sessions series — hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.

Let’s get to work.

Episode Highlights:

• The Missed Opportunity: Not Asking for Monthly Gifts (00:42)
• Making Monthly Giving Visible: Website & Button Optimization (02:43)
• Reframing Annual to Monthly Giving (03:17)
• Success Story: Turner Syndrome Foundation’s Campaign (06:10)
• Working Session: Analyzing and Optimizing Current Plans (07:35)
• The Power of Strategic Website & Form Copy (08:14)
• Setting Accessible Monthly Gift Amounts (08:51)
• Humanizing Donor Communications (09:57)
• “Mind Movies”: Relatable, Impactful Storytelling (11:11)
• Practical Donor Engagement Tips for Email Outreach (12:10)
• Dana's One Good Thing: Team Engagement Exercise (13:38)

Episode Shownotes: www.weareforgood.com/episode/660

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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We know that gut-punch feeling when your time off ends and the peace you just earned starts draining away before Monday even hits. We've all been there.

Here’s the thing: Returning to work shouldn't feel like a rush that undoes your rest.

This week Lindsey is pulling back the curtain on how she makes rest non-negotiable, even after a big pause like an eight-week micro sabbatical. She's not just sharing ideas; she’s giving you the blueprint to design a mindful reentry, a process that is actually a nourishing ritual. Listen as she grounds her approach in the theme of Recovery as a Design Principle, sharing concrete examples from her own eight-week micro sabbatical to show you how to truly honor your rest instead of undoing it.

It’s time to move past rigid "work-life balance" and embrace Work-Life Integration, designing flow that honors your mission and your humanity, choosing rhythm over rush.

Episode Highlights:

• Lindsey’s Personal Approach to Returning After a Break (01:40)
• Five Key Re-Entry Rituals for Sustainable Return (06:28)
• Grounding Yourself: Jill’s 54321 Somatic Practice (10:08)
• Using the Parasympathetic System to Rest in Motion (12:22)
• Shifting from Work-Life Balance to Work-Life Integration (16:00)
• Actionable Homework for Designing Your Re-Entry (21:46)
• Reflective Journaling and Affirmations for Integration (22:07)

Episode Shownotes: www.weareforgood.com/episode/restwithrhythmnotrush

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Melissa Helmbrecht 🤝, the CEO of Give Back. Founded by Bob Carr, this organization is rewriting what opportunity looks like for young people who've faced the hardest circumstances—from homelessness to abuse. In this episode, Melissa shows us the deep, lasting impact of true mentorship and the power of a supportive community.

Melissa shares how Give Back helps students not just survive, but truly thrive as leaders through comprehensive scholarships, dedicated coaching, and mentorship. We dive into Bob Carr’s inspiring legacy, whose mission of giving grew from a $250 scholarship he once received, now creating powerful systems of dignity for the next generation.

This episode is a testament to belief, the power of second chances, and in the extraordinary power of what happens when we create spaces where people feel seen, valued, and free to become who they were meant to be.

Episode Highlights:

• Melissa's Formative Journey (05:00)
• The Story of Give Back (07:00)
• The Power of Small Acts of Kindness (07:23)
• Empowering the Counted Out (10:06)
• Reframing Identity and Potential (12:42)
• Programs Centered in Dignity (15:30)
• Building Trust and Consistency (18:10)
• Stories of Transformation (21:09)
• The Power of Lived Experience (22:32)
• Bridging Generations in Philanthropy (25:49)
• Transforming Adversity into Opportunity (28:22)
• Melissa’s One Good Thing (30:21)

Episode Shownotes: www.weareforgood.com/episode/659

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter