Episodios

  • EP26 - How I Used Podcasting to Build a Marketing Strategy for Entrepreneurs – Mark Hayward
    Sep 17 2024

    In this episode of ‘We Built This Business,’ we talk with Mark Hayward from Podcast Introduction Group and his show, Business Growth Talks.

    Mark shares how he founded Podcast Introduction Group, a company that connects business owners and entrepreneurs to podcast platforms. He details his entrepreneurial journey, from his early corporate career at PwC and KPMG to launching multiple ventures, including the podcast guesting business.

    Mark discusses the evolution of podcasting as a marketing strategy and offers insights into the importance of personal development, having mentors, and the resilience required to build a business.


    HIGHLIGHTS

    • Mark discusses the growth of his company, Podcast Introduction Group, which helps clients find the right podcasts to build their brands.

    • Transitioning from corporate roles at PwC and KPMG to entrepreneurship during the pandemic.

    • The impact of mentors in Mark's corporate and entrepreneurial journey.

    • Mark’s experience with starting his own podcast Business Growth Talks and its rebranding to focus on scaling businesses.

    • The challenges and rewards of hosting a live show for his 500th podcast episode.


    PODCAST INTRODUCTION

    Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business.

    We discuss how they started, their business challenges, successes, failures and everything in between.

    Running a business is hard work so why not learn from business owners who are currently building or who have built a business.


    PODCAST SPONSOR

    Team Building Experiences are a nationwide team building company that specializes in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company.

    Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event.

    VALUABLE RESOURCES

    Guest Website - https://podcastintroduction.com/

    Host Website - https://theexperiencespecialistsgroup.com

    EPISODES TO CHECK OUT NEXT

    How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck

    How I Went From Bus Shelter to Billion Dollar IPO – David Murray-Hundley

    How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran Doherty

    ABOUT THE HOST

    Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.

    CONNECT & CONTACT

    Daniel Osullivan

    Daniel Osullivan Linkedin Page

    Email: daniel@webuiltthisbusiness.co.uk

    We Built This Business

    Podcast Website

    Podcast Linkedin Page

    Podcast Instagram Page

    Facebook Instagram Page


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    1 h y 5 m
  • EP25 – How I Scaled My Creative Agency With A Global Freelance Network - James Berg
    Sep 10 2024
    In this episode of ‘We Built This Business,’ we talk with James Berg from Picaroons, a full-service creative agency. James shares his journey from working in traditional agencies to founding Picaroons, a remote creative agency with a flexible, scalable business model. We delve into the inspiration behind the unique name of his agency, how his background in marketing strategy influenced his approach, and the challenges and successes he’s faced along the way. James also discusses the importance of work-life balance, the impact of his book on his business, and his philosophy of constantly creating and testing new ideas. HIGHLIGHTS 1. The Story Behind Picaroons: How James's love for pirates and a book called Be More Pirate inspired the name and business model of his agency. 2. Remote Agency Model: The advantages and challenges of running a fully remote agency with a small core team and a network of freelancers. 3. Work-Life Balance: James's move to Portugal and how he maintains a balance between work and personal life by surfing and enjoying nature. 4. Marketing Strategy Insights: James shares his approach to marketing strategy, the importance of flexibility, and how he adapts to clients' needs. 5. The Role of Content Creation: How James's book on social media ideas became a pivotal tool in growing his business and attracting high-profile clients like Facebook. 6. Chats with Dad: The podcast James created with his father, offering valuable business advice through casual conversations. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences is a nationwide team-building company that is an expert in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit Team Building Experiences (https://bit.ly/tbe-pod) and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://picaroons.co.uk/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Page SUPPORT A GREAT CAUSE For every episode released, We Built This Business donates £10 to the British Heart Foundation. Help us reach our goal of £520 a year! Support the British Heart Foundation - https://www.bhf.org.uk/
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    1 h y 15 m
  • EP24 – How I Defied Traditional Business Strategies and Built A Global Recruitment Company – Rod Bailey
    Sep 3 2024
    In this episode of We Built This Business we talk with Rod Bailey from Executive Surf. Rod Bailey, founder of Executive Surf, shares his journey of building a global executive search firm that has adapted to the changing landscape of recruitment. From navigating the aftermath of 9/11 to transitioning to a fully virtual company, Rod discusses the challenges and triumphs that have shaped his business. He also introduces his innovative approach to "impact recruitment," where long-term success is prioritized over short-term wins. HIGHLIGHTS 1. Executive Surf's Origins: Rod explains the founding of Executive Surf in 2004 and its evolution from a traditional headhunting firm to a virtual global business. 2. The Impact of 9/11 on Recruitment: How the events of 9/11 led to significant changes in the recruitment industry and the challenges Executive Surf faced during this period. 3. Going Virtual: The decision to close physical offices and transition Executive Surf to a virtual company, allowing for greater flexibility and global reach. 4. Innovative Recruitment Models: Introduction of "impact recruitment," a model that links recruitment fees to the long-term success of placed candidates, ensuring better client and candidate outcomes. 5. Aligning Business with Purpose: Rod shares his thoughts on the importance of aligning your business with your passion and values, especially in challenging times. 6. Advice for Aspiring Entrepreneurs: Rod's advice for those looking to start a business in 2024, emphasizing the importance of purpose and passion. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team-building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Team Building Experiences Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://www.executivesurf.com/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty⁠ How I Built An Award Winning Business As a Working Parent - Lisa Shepherd⁠ ⁠ How I Changed The Internet Forever – Ajaz Ahmed ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    57 m
  • EP23 – How I Grew A Family Business Into A Leading Workwear Brand – Aled Davies
    Aug 27 2024
    In this episode of We Built This Business, we speak with Aled Davies from Cobra Workwear, a family-run business specializing in B2B workwear and uniforms. Aled shares the journey of transforming a small family venture into a thriving business in South Wales, offering insights into the challenges of maintaining profitability, managing cash flow, and navigating the complexities of working with family. Aled also discusses marketing strategies, the impact of technological advancements on the business, and the importance of resilience in the face of setbacks like a devastating fire and the challenges brought on by the COVID-19 pandemic. HIGHLIGHTS 1. Family Business Origins: Aled recounts how Cobra Workwear started from his parents' side business selling safety boots, eventually evolving into a full-fledged workwear company. 2. Navigating Growth: The episode delves into the challenges of scaling a business, particularly in managing cash flow and investing in new machinery and technology. 3. Marketing Strategies: Aled discusses the effectiveness of different marketing channels, from Facebook ads to SEO, and the importance of not relying on a single strategy. 4. Resilience and Recovery: Aled opens up about the struggles the business faced after a fire and during the COVID-19 pandemic, including a necessary restructuring to stay afloat. 5. The Role of Sustainability: The conversation touches on the increasing demand for sustainable products in the workwear industry and how Cobra Workwear is adapting to this trend. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. VALUABLE RESOURCES Guest Website - https://cobra-workwear.co.uk/ Host Website – https://webuiltthisbusiness.co.uk⁠ EPISODES TO CHECK OUT NEXT How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty How I Built An Award Winning Business As a Working Parent - Lisa Shepherd How I Changed The Internet Forever – Ajaz Ahmed ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group with brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://webuiltthisbusiness.co.uk Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    45 m
  • EP22 - How I Built an Online Bingo Empire and Sold It For Millions – Phil Fraser
    Aug 20 2024
    In this episode of ‘We Built This Business’ we talk with Phil Fraser from The Business Sounding Board. Phil shares his incredible journey of starting the world's leading online bingo comparison website from his kitchen table and eventually exiting that business in a multi-million pound deal in 2018. From a failed investment pitch to creating a thriving business model based on affiliate marketing, Phil’s story is a fascinating look at entrepreneurship, risk-taking, and the art of building a sellable business. He also dives into his current venture, The Business Sounding Board, where he provides mentorship and guidance to business owners. HIGHLIGHTS • From Failed Pitch to Success: How a rejected investment pitch led Phil to accidentally create an online bingo comparison website. • Affiliate Marketing Mastery: The two business models Phil used to monetize his website and how he capitalized on the online gaming boom. • The Evolution of Online Bingo: Why the UK market was slow to adopt online bingo and how Phil's company was perfectly positioned to take advantage of the shift. • The Sale Process: Phil shares his experience of selling his business, including the challenges and triumphs along the way. • Imposter Syndrome & Growth: How Phil overcame self-doubt and boredom to scale his business, eventually leading to its sale. • Life After the Exit: Phil's transition to becoming a business coach and mentor, helping other entrepreneurs navigate their own challenges. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team-building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit Team Building Experiences - https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://philfraser.co.uk/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page - https://www.linkedin.com/showcase/we-built-this-business-podcast/ Podcast Instagram Page - https://www.instagram.com/webuiltthisbusiness/ Facebook Page - https://www.facebook.com/profile.php?id=61558034352661 Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    57 m
  • EP21 - How I Transformed a Street Food Platform into a Leading Event Supplier Marketplace – Hugo Campbell
    Aug 13 2024
    In this episode of ‘We Built This Business,’ we talk with Hugo Campbell, co-founder of Togather. Togather, originally known as Feast It, started in 2017 as a booking platform for street food vendors and has grown to become a leading marketplace for event suppliers in the UK. Hugo shares insights into their journey from two friends with a business idea to managing a company with 60 employees and 3,500 suppliers. We delve into their growth, challenges, and the impact of the COVID-19 pandemic on their business, along with future plans for Togather. HIGHLIGHTS Introduction to Togather: Togather is a marketplace for event suppliers, offering a curated selection of the best caterers, photographers, venues, and more. They work with around 3,500 suppliers, ensuring quality and reducing the stress of booking for various events. Company Growth and Tech Integration: Togather's team consists of around 60 employees, primarily focused on tech development. Their platform uses AI to match event organizers with the best suppliers based on specific event details. Maintaining Quality Control: Quality control is a vital aspect, with an average post-event rating of 4.9 out of 5. They ensure suppliers meet high standards through documentation, brand evaluation, and customer reviews. The Impact of COVID-19: The pandemic halted their sales, but they used the time to enhance their platform and prepare for the return of events. They decided not to pivot to virtual events, staying true to their focus on physical events. Live Events and Expansion: Togather provides food and beverage suppliers for major events like Gala Festival and Ride London. Plans include continuing to improve their platform and expanding their live event partnerships. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team building company that are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team building event. VALUABLE RESOURCES Guest Website - https://togather.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    58 m
  • EP20 - How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty
    Aug 6 2024
    In this episode of ‘We Built This Business’ we talk with Taran O'Doherty from Yahire. Yahire is an event and equipment hire business in London, providing services for over 250 events a week. With a team of over 70 employees and more than £5 million in revenue, Taran shares the journey of building Yahire from the ground up. He talks about the early days, the challenges faced, and the strategies that led to their success. Taran also discusses the importance of delegation, building a robust system, and how they manage logistics to deliver high-quality service. HIGHLIGHTS 01:14 Overview of Yahire Taran explains what Yahire does and the range of services they offer. 02:20 Early Success and Challenges Taran recalls one of their first big events and the challenges faced during the early days. 10:10 Naming the Business The story behind the name Yahire and the importance of keeping things simple. 20:23 Growth and Learning Taran talks about their consistent growth and the learning curve over the years. 30:31 Implementing a Custom System How Yahire built a custom system to handle logistics and improve efficiency. 45:12 Marketing Strategies Taran discusses their marketing approach, focusing on SEO and brand visibility. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event VALUABLE RESOURCES Guest Website - https://www.yahire.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    1 h y 4 m
  • EP19 - How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck
    Jul 30 2024
    In this episode of ‘We Built This Business’ we talk with James Clutterbuck from Berkeley Red and Red 7 Club. James shares his journey of building a VIP events company specializing in high-end hospitality at major sporting events, including the Monaco Grand Prix and other F1 events. He discusses the unique marketing strategies that have set his business apart, the challenges faced during the COVID-19 pandemic, and his vision for the future of Red 7 Club. HIGHLIGHTS 1. Introduction and Overview of Berkeley Red (00:01 - 03:07) James Clutterbuck gives a brief overview of Berkeley Red and its sub-brands, Red 7 Grand Prix and Red 7 Club. 2. Team Size and Revenue Growth (03:24 - 04:51) James discusses the size of his team and the revenue growth of Berkeley Red from its inception to the present day. 3. Founding Berkeley Red and Early Challenges (05:05 - 10:18) James shares the story of founding Berkeley Red, including his early career in telesales and the challenges faced in the initial years. 4. Risky Move: Chartering a Superyacht for the Monaco Grand Prix (10:18 -13:36) The bold decision to charter a superyacht for the Monaco Grand Prix and how it paid off for Berkeley Red. 5. Marketing Success on LinkedIn (14:53 - 19:12) How James leveraged humorous and irreverent content on LinkedIn to build Berkeley Red’s brand and attract clients. 6. Dealing with Negative Feedback (24:32 - 27:25) Handling backlash and negative comments on social media, and turning them into opportunities for engagement and growth. 7. Surviving the COVID-19 Pandemic (38:42 - 46:14) The innovative strategies Berkeley Red employed to survive during the pandemic, including cost-effective packages and payment plans. 8. Vision for Red 7 Club (53:03 - 58:57) James outlines the plans for Red 7 Club, a high-level networking brand aimed at CEOs and high-net-worth individuals. 9. Advice for Aspiring Entrepreneurs (59:10 - 1:05:53) James offers valuable advice for those looking to start a business in 2024, emphasizing the importance of focusing on key marketing channels and learning from experience. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team-building company that are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event VALUABLE RESOURCES Guest Website - https://berkeleyred.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 15 - How I Went From Bus Shelter to Billion Dollar IPO - David Murray-Hundley Episode 17 - How I Changed The Internet Forever - Ajaz Ahmed Episode 18 - How I Turned A Passion Into An Award Winning Business - Lisa Shepherd ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    1 h y 7 m