Wealth Formula Podcast Podcast Por Buck Joffrey arte de portada

Wealth Formula Podcast

Wealth Formula Podcast

De: Buck Joffrey
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Financial Education and Entrepreneurship for Professionals Economía Finanzas Personales
Episodios
  • 553: How To Think about Taxes

    553: How To Think about Taxes
    Apr 5 2026
    If you're paying a ton in taxes right now… it's because you're playing the wrong game. Most people think taxes are about income. They're not. They're about behavior—more specifically, incentivizing behavior. The government is constantly telling you what it wants through the tax code, and once you stop looking at it emotionally, it's actually pretty obvious. It wants businesses. It wants jobs. It wants housing. It wants capital deployed in specific areas like energy and infrastructure. And when you do those things, it rewards you with lower taxes. Now contrast that with the high-income W2 professional. You did everything right. You trained forever, built a career, and you're producing at a high level—often doing a lot of good in the world. But the government doesn't see working for someone else as something it needs to incentivize. In fact, as a high-earning professional, you often end up paying a higher effective tax rate than almost anyone else. Not because you're doing something wrong, but because you're not doing what the system is designed to reward. I know that doesn't feel fair. But fairness isn't really the point. The people who seem like they've "figured out taxes" aren't gaming the system. They've simply figured out what the government wants and aligned themselves with it. If all your income is W2, you're largely boxed in. But when you start owning assets—businesses, real estate—you step into a completely different framework. Now you're not just earning income, you're creating it. You have expenses, deductions, and depreciation that fundamentally change how that income is recognized. Same economic reality, very different tax outcome. This is one of the biggest advantages of real assets over simply owning stocks and bonds. It's not just about return—it's about control over how you're taxed. And if you really think about it, you should be looking at your financial life like a business. You already have revenue in the form of your paycheck, and you have expenses. But your biggest expense, by far, is your tax bill. If you want to maximize your "profit," you have to figure out how to reduce that expense. And the only real way to do that is to change your facts—change how you earn, what you own, and how your income shows up. That shift—from focusing on how much you make to focusing on what you keep—is really what this whole conversation is about. It's also exactly where this week's podcast goes. I had a conversation with Steven M. Sheffrin that digs into how tax systems actually work in the real world. Not in theory, but in terms of how people respond to them—psychologically and behaviorally—and why so many well-intended policies fail because they ignore that. If you want a better mental model for thinking about taxes—and how to position yourself within the system—it's worth a listen.
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    49 m
  • 552: The Inflation Spike Everyone Will Misread

    552: The Inflation Spike Everyone Will Misread
    Mar 29 2026
    This week, you're going to start hearing a familiar narrative again… "Inflation is back." And on the surface, it's going to look true. The next CPI print is very likely to come in hotter than expected. We're already seeing it in real-time data like Truflation. Energy prices have surged, and because energy feeds directly into headline CPI, it's going to push that number up—fast. But here's the problem… That's not the whole story. Energy is notoriously volatile, which is why the Fed focuses more on core inflation—stripping out food and energy. But even core isn't immune here. Petroleum touches nearly everything in the economy—transportation, manufacturing, packaging—so some of that pressure will bleed through. So yes, in the short term, inflation is going to look worse. But step back for a second. This spike is being driven largely by geopolitical tension—specifically the situation with Iran. And unlike past conflicts, this is not shaping up to be a multi-year war like Iraq or Afghanistan. In fact, the current administration is already signaling that this could be resolved relatively quickly. Whether it's weeks or a few months, the key point is this: This is a temporary shock, not a structural shift. And when that shock fades, energy prices will likely come back down… bringing headline inflation with it. Meanwhile, underneath the surface, something very different is happening. Core inflation—particularly housing—is already decelerating. Housing makes up roughly 30% of CPI, and here's the kicker: The way it's measured is lagged by about six months. In other words, the official data you're seeing today is reflecting what rents were doing half a year ago. But in the real world, rents have already been cooling. That's why the most important question right now isn't: "What does CPI say?" It's: "What's actually happening in real time?" That's exactly what we explore in this week's episode of Wealth Formula Podcast. Our guest, Edward Coulson, is one of the leading experts in housing data. He uses alternative models that track real-time rental trends—and more importantly, he's been consistently ahead of the curve in predicting the direction of core inflation. Even before this recent energy spike, his data has been showing a clear trend: Inflation has been overstated—and it's been slowing for months. So while the headlines may soon scream "inflation is back," the reality may be the opposite. This is one of those moments where understanding the components of inflation—and the timing behind them—matters more than ever. Listen to this week's Wealth Formula Podcast to get the full picture. Because if you're making decisions based only on headline numbers, you're likely to get this one completely wrong.
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    36 m
  • 551: Entrepreneurship Built for A Students?

    551: Entrepreneurship Built for A Students?
    Mar 22 2026
    Most people assume a high income leads to wealth. Sometimes it does. But more often, it leads to a very comfortable lifestyle that depends on getting paid dollars for hours. There's nothing wrong with that. For many people, the best path is to keep doing what they do well and invest their income into real estate and other real assets. That alone can create significant wealth over time. But if you look at the people who build outsized wealth, there's usually another element involved—they own something that scales. The key difference isn't how hard they work. It's what they own that has leverage. And that leverage typically comes from systems. If a business runs because you're there every day, it can be profitable, but it's still tied closely to your time. When systems are in place, the business can grow beyond you. That's when it starts to become a true asset—something with enterprise value that could eventually be sold. For high-income professionals, this creates a bit of a dilemma. You're already doing well. Walking away from that to pursue something uncertain doesn't make much sense, and I don't recommend it (even though I did it myself). A more practical approach is to build something alongside what you're already doing—something that has the potential to become scalable over time. There are a few ways to approach that. Starting a business from scratch can work. I've done it multiple times. Some turned out very well, others didn't. Candidly, being a startup entrepreneur requires a certain kind of personality—one that's comfortable with a lot of risk. You have to have the stomach for it and, if you don't, it's better to recognize that early and stay away! Buying a business is another option, but most businesses in the price range of a typical high-income professional aren't that large. Smaller acquisitions often come with hidden risks—key personnel, operational quirks, and issues the seller understands far better than you do (and may be part of the reason they're selling). Then there are franchises. What makes franchises interesting is that they provide a structured roadmap. If you were an A student—someone who is good at following a curriculum and executing—this model can fit your wiring well. Franchise ownership is about learning a system and applying it consistently. You don't have to invent the model. You're executing one that has already been proven. Of course, there are trade-offs. Franchise fees can be significant. Upfront capital requirements can be high. And the advisory landscape isn't always objective. So the real challenge is figuring out how to evaluate opportunities in this space with a clear, unbiased perspective. That's what we cover in this week's episode of Wealth Formula Podcast. My guest breaks down how to think about franchises, where they fit into an overall wealth strategy, and how to approach them in a way that actually makes sense for high-income professionals. If you've been curious about building something beyond your primary career—but want a more structured path—this is a conversation worth listening to.
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    42 m
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