Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to.

Click to get your FREE summit ticket now

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time stamps:

Introduction to the Episode (00:00:00)

Discussing the importance of standing out to attract the right clients.

Meet the Host and Guest (00:00:23)

Becca introduces herself and Heidi, highlighting their expertise in wedding marketing.

Reflecting on Past Episodes (00:01:14)

Discussion of Heidi's previous appearance on the podcast two years ago.

Introduction of Becca Bot (00:01:35)

Becca shares about her new website tool, Becca Bot, for easy podcast episode access.

Marketing Shifts in Two Years (00:03:07)

Heidi discusses the changes in wedding marketing strategies since the pandemic.

Couples’ Research Behavior (00:04:57)

Exploring how couples are conducting more in-depth research when choosing vendors.

Referrals and Client Choices (00:06:38)

The shift in how referrals are perceived and acted upon by couples.

Importance of Standing Out (00:08:35)

The necessity for wedding professionals to clearly present their unique offerings.

Avoiding Price Competition (00:09:21)

Strategies for standing out without resorting to lowering prices.

Understanding Clients’ Needs (00:10:45)

Emphasizing the importance of addressing actual client problems in marketing.

Overview of the More Weddings Virtual Summit (00:11:30)

Heidi introduces the structure and purpose of the upcoming summit.

Summit Dates Announcement (00:12:34)

Sharing the dates for the More Weddings Virtual Summit.

Addressing Free Summit Concerns (00:13:30)

Heidi explains the rationale behind offering the summit for free.

Maximizing Summit Participation (00:17:18)

Tips on how attendees can get the most value from the summit.

Success Stories from Past Summits (00:20:01)

Heidi shares examples of attendees who have successfully implemented strategies learned at the summit.

Overcoming Fear of Change (00:21:16)

Discussing the importance of trying new techniques to improve client follow-up and reduce overwhelm.

Managing Overwhelm (00:21:55)

Heidi shares strategies for dealing with overwhelming information from educational events.

Brain Dumping Strategy (00:22:03)

The process of organizing thoughts and tasks to reduce anxiety and create actionable plans.

Identifying Action Steps...

Wedding MBA is the largest wedding industry conference in the world! Taking place in Las Vegas every November, it's the only way to see all of the best wedding industry educators in one room.

Today I'm chatting to Shannon Underwood - Vice President and conference director of Wedding MBA. She takes us behind the scenes of the event and shares why you should be there!

Want to join me in Vegas? Use the code BECCA at the checkout for a huge discount!

Click to get your ticket now!

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

00:00 Introduction and Podcast Overview

00:47 Meet Shannon Underwood: Wedding MBA Insights

01:55 The Origins of Wedding MBA

02:56 Growth and Evolution of Wedding MBA

06:53 The Importance of Education and Exhibitors

08:28 Networking and Hands-On Learning

09:16 Who Attends Wedding MBA?

15:48 Maximizing Your Wedding MBA Experience

22:24 Social Events and Networking Opportunities

27:53 Final Thoughts and Encouragement

Mentioned in this episode:

Join the FREE 'Get Visible and Book More Weddings' audio bootcamp now

Feeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings. Sign up for free here: https://go.beccapountney.com/bootcamp

Audio bootcamp

2024 has been the year of tracking the stats in my wedding business and using the data to make business decisions. Ever since Tayler from Enji introduced me to the concept of KPI day, it's become a regular part of my month and I want it to be part of yours too! In today's episode I am taking you behind the scenes of my own stats and sharing the numbers in your.

Join our monthly lounge calls in the Wedding Pro Members Lounge

Join Enji to track your KPI's using my affiliate link

Buy the Wedding Pro Planner

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

Adoption of KPIs (00:00:00) Becca discusses her adoption of KPIs to monitor business progress and the impact on decision-making.

Use of Energy Platform (00:01:49) Becca explains her use of the Enji platform for social media scheduling, marketing campaign planning, and KPI tracking.

Monthly Lounge Calls (00:02:45) Becca talks about the impact of monthly lounge calls for wedding pro members and the review of KPIs during these calls.

Tracking Social Media Following (00:03:28) Becca details the tracking of social media following for her business and wedding blog on platforms like Instagram, Facebook, LinkedIn, and TikTok.

Website Analytics (00:06:57) Becca discusses tracking website analytics, including monthly visitors, and the impact on website improvements.

Email List Subscribers (00:09:27) Becca explains the tracking of email list growth and its influence on email marketing strategies.

Podcast Performance (00:11:09) Becca discusses tracking podcast downloads, episode performance, and attribution links to measure the podcast's impact on business.

Vicinity Weddings Applications (00:13:46) Becca explains the tracking of applications for Vicinity Weddings and its financial viability for her business.

Financial Tracking (00:16:17) Becca details the tracking of income and costs using spreadsheets for a detailed financial overview.

Sales and Income Tracking (00:17:53) Becca discusses tracking sales by category, analyzing peaks and troughs, and comparing sales across different periods.

Costs and Profit (00:18:47) Becca emphasizes the importance of monitoring costs, setting cost targets, and analyzing cost percentages to maximize profit.

Cost Analysis and Adjustments (00:19:37) Becca explains how she reviews and categorizes costs, tracks them using QuickBooks, and makes adjustments based on cost percentages.

Monthly Sales and Cost Overview (00:20:22) Becca shares a detailed breakdown of her monthly costs and sales, highlighting the...