When a school’s vision isn’t clear, or worse, when it exists only as words on a website, it can leave staff feeling directionless, disconnected and unsure how their daily work contributes to something bigger.

Without that shared sense of purpose, culture fragments, wellbeing suffers and strategic plans lose their impact.

In this episode, I sit down with James Clanfield, former school leader turned digital strategist and founder of Pillar Digital Marketing, to explore how schools can craft and live a vision that truly unites their community. Together, we unpack how a meaningful vision guides both strategy and wellbeing, what it looks like when wellbeing sits at the heart of that vision, and how James’ CAMPUS Method helps leaders align their vision with everyday actions and communications.

In this episode, we cover:

• The importance of having an established school vision to guide school strategy and staff wellbeing
• How a vision for wellbeing should connect with and reinforce the overarching school vision
• James’ CAMPUS method for aligning vision to actions and internal and external communications
• Common mistakes schools make when creating and communicating their vision or strategic plans, and how to avoid them
• Strategies for keeping the vision front and centre to ensure commitment and buy-in by all members of the school community
• Effective ways schools are using their vision to support wellbeing and culture

About James:

James Clanfield is a former Deputy and Head of Academics and Pastoral Care turned digital strategist, speaker, and founder of Pillar Digital Marketing. He helps schools and education providers grow with clarity using his signature CAMPUS™ Method — a complete marketing and communications strategy designed specifically for the education sector.

James combines real educational leadership insight with strategic execution, offering hands-on support across brand messaging, social media, enrolments, and digital content. Through his content, coaching, and agency work, he empowers leaders and educators to communicate with purpose, lead with vision, and show up with confidence in an increasingly competitive space.

When he’s not building campaigns or attending events, James homeschools his five kids, currently runs his business remotely from Southeast Asia, and works alongside his wife to help educators thrive beyond the classroom.

Links and Resources:

Explore our Well-Led Schools Partnership Program

Thank you so much for listening. I’m so honoured that you’re here and would be so grateful if you could leave me a review on Apple Podcasts or on your preferred podcast app, so that we can inspire and educate even more people together.

Connect with James via:

His website: https://pillardigitalmarketing.net/forEducation

LinkedIn: https://au.linkedin.com/in/jamesclanfield

Instagram:@jamesclanfield

Connect with me via:

My website: adriennehornby.com.au

LinkedIn: linkedin.com/in/adrienne-hornby-a4126a205/

Email: hello@adriennehornby.com.au

See omnystudio.com/listener for privacy information.

Educators are no strangers to overwhelming workloads. From endless lesson planning and admin to keeping up with emails and data collection, the job can often feel never-ending. Add to that the constant stream of headlines about teacher burnout, and it’s no wonder many staff feel stuck in a cycle of stress and exhaustion. But what if we could shift the narrative and the day-to-day reality by using new tools in smarter, more intentional ways?

Artificial Intelligence (AI) is one of the most talked-about innovations right now. Much of the conversation has centered on how students might use (or misuse) AI, but there’s an equally important question we need to ask: how can AI help teachers and leaders manage their workload, reclaim time, and support staff wellbeing?

In this episode, I am joined by Amy Green, thriving strategist, speaker, educator, author and founder of The Wellness Strategy. Amy shares her practical insights on how schools can embrace AI thoughtfully to lighten the load, improve collaboration and create space for genuine wellbeing practices to flourish.

In this episode, we cover:

• How AI can be a“team member” to streamline planning, emails, meeting notes and admin
• Practical examples of AI reducing repetitive tasks so teachers can focus on collaboration and creativity
• The importance of using AI with discernment, debate and discussion, not as a replacement, but as an accelerator
• How schools can identify unique workload pain points and explore AI as a strategic solution
• The mindset and skills educators need to use AI effectively and responsibly
• How saving time with AI can be reframed as an opportunity to prioritise wellbeing, not add more work

About Amy:

Amy Green is a thriving strategist, speaker, author and educator who is reshaping the way we think about working and living well. After experiencing chronic stress and professional burnout firsthand, Amy committed to rethinking how schools and workplaces approach wellbeing. Through her organisation, The Wellness Strategy, she helps leaders and teams embrace innovative, sustainable practices that cultivate resilience, productivity, and engagement.

Drawing on her background in teaching, leadership, coaching, and positive psychology, Amy equips individuals and organisations to redesign their work in ways that allow people to truly flourish. With both lived experience and deep expertise, she brings a powerful mix of insight, compassion, and strategy to her mission of creating environments where educators and teams can thrive.

Links and Resources:

Explore our Well-Led Schools Partnership Program

https://www.thewellnessstrategy.com.au/books-and-resources

Thank you so much for listening. I’m so honoured that you’re here and would be so grateful if you could leave me a review on Apple Podcasts or on your preferred podcast app, so that we can inspire and educate even more people together.

Connect with Amy via:

Her website: www.thewellnessstrategy.com.au

Instagram: @amy_._green

LinkedIn: www.linkedin.com/in/amygreen/

Connect with me via:

My website: adriennehornby.com.au

LinkedIn: linkedin.com/in/adrienne-hornby-a4126a205/

Email: hello@adriennehornby.com.au

See omnystudio.com/listener for privacy information.