Wharton Marketing Matters

De: Marketing Matters
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  • Resumen

  • Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

    Hosted on Acast. See acast.com/privacy for more information.
    Marketing Matters
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Episodios
  • James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

    James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo
    Oct 3 2024
    Wharton's Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, Creative Director of Brand & Marketing at Duolingo about their gamification model, the pillars of the brand, the behind the scenes of their 5-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 m
  • Meagan Loyst, the Founder & CEO of Gen Z VCs

    Meagan Loyst, the Founder & CEO of Gen Z VCs
    Oct 3 2024
    Wharton's Barbara Kahn and guest co-host Patti Williams speak with Meagan Loyst, the Founder & CEO of Gen Z VCs about young investors, what sets Gen Z apart from other generations, the Taylor Swift phenomenon, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 m
  • James Wade, Senior Director of Marketing for Doritos

    James Wade, Senior Director of Marketing for Doritos
    Sep 26 2024
    Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 m
Marketing Economía
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