Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.

Chapters:

• 00:00:00 Welcome to the Perpetual Traffic Podcast
• 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
• 00:03:59 Introducing Our New Multi-Episode Series
• 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
• 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
• 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
• 00:22:45 Case Studies and Real-World Wins: What You Can Learn
• 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
• 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
• 00:28:04 Apparel Brand Case Study: Beyond ROAS
• 00:30:01 MPIs in Action: Driving Real Business Outcomes
• 00:36:35 Integrating Finance and Marketing: A Strategic Approach
• 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

• MPI Checklist
• Episode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of It
• PT on Telegram
• HURRICANE DEVASTATES CARIBBEAN
• Wicked Reports
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!