Understanding that customers' relationship to money is not entirely rational has the potential to truly turbocharge markets and transform how the banking industry works. ​​

Listen to BEworks CEO and Co-Founder, Kelly Peters and Alex Sion, Head of D10X, Global Consumer Bank, Citi Ventures explore the implications of behavioral finance in our latest BEworks Conversation.

Alex Sion is the Global Consumer Banking lead for the D10X program, which incubates new products and businesses designed to generate organic growth for Citi. He is a pioneer in fintech, having co-founded Moven the world’s first mobile neobank.

In this conversation, Alex and Kelly discuss:

- How behavioral science and experimentation are changing the world of money.

- The counter-intuitive strategies to help people manage their spending emerge with a BE lens

- The difference between behavioral design and traditional approaches

- The impact of theory driven testing

#BEworks #BehavioralEconomics #BehavioralInsights #BEworksConversations #podcast #behavioralsciences #BehavioralDesigns #Experimentation #BehavioralFinance

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