• What Does it Take to Lead a Sustainable Marketing Revolution?

  • May 29 2024
  • Duración: 49 m
  • Podcast

What Does it Take to Lead a Sustainable Marketing Revolution? Por arte de portada

What Does it Take to Lead a Sustainable Marketing Revolution?

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  • In our next Sustainable Futures episode, our host Jonathan Hall interviews marketing and sustainability legend, Thomas Kolster. Hear about how Thomas kickstarted a sustainable marketing revolution in 2012 by publishing his first book “Goodvertising” that inspired brands to lead with environmental and social purpose. Understand how advertising as a force for good has evolved over the past decade which prompted Thomas to publish his second book “The Hero Trap” that explores how, in a post-purpose world, brands can make positive impact whilst improving their bottom line. The conversation explores how marketers need to push for brand bravery in the sustainability space which can be achieved by listening to, and acting on, consumers’ desires to protect society and the planet.




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