• What I Learned About Umbrellas From Gary Vaynerchuk

  • Feb 10 2023
  • Duración: 12 m
  • Podcast

What I Learned About Umbrellas From Gary Vaynerchuk

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  • Resumen

  • Umbrellas are handy when you have to go outdoors in the pouring rain.

    They're also great if you're trying to figure out your brand story.

    Gary Vaynerchuck explained it to me.

    Well, not directly, but through one of his millions of different social media posts on a wide range of topics that happened to land in my feed.

    It caught my attention because it addressed something that holds back a lot of companies in the space where I charge for my services - branded podcasting.

    People think their company has a limited number of stories to tell.

    But that's never the case.

    The truth is that a lot of companies have limiting beliefs about what's OK to share without risking going off brand.

    Often they can't see past talking about the features and benefits of their products and services.

    Unfortunately for them, consumers close their ears to those things.

    There's already a deluge of commercials out there.

    That's why you need to offer an umbrella.


    Rob Deptford is the founder of Robert Deptford Communications as well as Bizcastly, a branded podcast consultancy.

    https://bizcastly.com

    rob@bizcastly.com

    linkedin.com/in/robdeptford
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