Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches.

Questions and topics we covered in this episode include:

• The unique challenges you’ll face when you’re the first marketing hire
• How does Amir define demand generation and how to properly measure it
• What does a marketer need to do after demand is generated?
• Examples of short-term marketing tactics that create the wrong incentives for businesses…
• Examples of vanity metrics we need to avoid as marketers and some of them aren’t that obvious…
• What can marketing teams learn from creators?
• What has contributed the most to Amir’s success at UScreen?
• What does Amir look for in new team members?

And more!

Connect with Amir on LinkedIn - https://www.linkedin.com/in/amir-shahzeidi/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com