Welcome to What Now – the podcast that tries to figure out what the hell is happening out there and how it is affecting the business landscape. This week our guest is Mat Morrison, Planning Director of B2B marketing agency Digital Whiskey and prior to that was Social Media Strategy Director at Starcom MediaVest amongst many other senior agency roles.

We talk about how the move to digital marketing has accelerated in the world of professional services and whether LinkedIn is a valuable marketing tool for the B2B space. Oh, and we kick off (as usual) with an anecdote (one of the best ones so far).

However, we must give you a little warning… Mat’s anecdote contains some swearing. But it wouldn’t work as a story if we bleeped it out. So if you are easily offended, please skip to 7m30s and you should be safe.

There's a video version of this podcast on our Vimeo channel (https://bit.ly/2BCUBMf). And to join in the discussion, head over to our Linkedin page - linkedin.com/company/dialect-inc/ and follow us.

What Now is supported by Dialect (https://www.dialectinc.com/), the full service agency that specialises in engaging tech and gaming audiences for global brands.

- Credits -
What Now is produced by Dialect, Inc.
Editor: Molly Richmond
Graphic Design: Annabel Miller
Producer: David Maher Roberts
Music: Artlist.io

This week our guest is Colin Gottlieb, founder of Manning Gottlieb, ex CEO of Omnicom EMEA and current Chief Growth Officer at the LADBible group. We talk about the changes in consumer behaviours brought on by the pandemic, we touch on the brand vs performance debate and discuss whether despite everything there are reasons to be optimistic!

What Now is a series of weekly one-on-one chats with marketers and entrepreneurs where we try to figure out what the hell is happening out there and how it is affecting the business landscape. The podcast is hosted by Dialect COO, David Maher Roberts and comes out every Friday.

There's a video version of this podcast on our Vimeo channel (https://bit.ly/2BCUBMf). And to join in the discussion, head over to our Linkedin page - linkedin.com/company/dialect-inc/ and follow us.

What Now is supported by Dialect (https://www.dialectinc.com/), the full service agency that specialises in engaging tech and gaming audiences for global brands.

- Credits -
What Now is produced by Dialect, Inc.
Editor: Molly Richmond
Graphic Design: Annabel Miller
Producer: David Maher Roberts
Music: Artlist.io

After a wee summer break, What Now is back! This week we chat to Haje Kamps, CEO of Konf (https://konf.co/), a new virtual conference platform that launched earlier in August. We talk about how timely it is to be launching a digital conferencing platform just as everybody is WFH and we dig deeper into the big societal changes of the COVID era.

What Now is a series of weekly one-on-one chats with marketers and entrepreneurs where we try to figure out what the hell is happening out there and how it is affecting the business landscape. The podcast is hosted by Dialect COO, David Maher Roberts and comes out every Friday.

There's a video version of this podcast on our Vimeo channel (https://bit.ly/2BCUBMf). And to join in the discussion, head over to our Linkedin page - linkedin.com/company/dialect-inc/ and follow us.

What Now is supported by Dialect (https://www.dialectinc.com/), the full service agency that specialises in engaging tech and gaming audiences for global brands.

- Credits -
What Now is produced by Dialect, Inc.
Editor: Molly Richmond
Graphic Design: Annabel Miller
Producer: David Maher Roberts
Music: Artlist.io