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Do you ever struggle with knowing where to focus your podcasting efforts? Many podcast hosts and guests get confused by all the noise in the podcasting space and, as a result, end up focusing on the wrong things. But it doesn't have to be this way! In this episode, Alban Brooke, Jordan Blair, and Kevin Finn (Hosts of Buzzcast) share their insightful perspectives on what podcasting is really all about. Get ready to level up your understanding of podcasting so you can focus on what matters!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/290

Chapters

00:00 Introduction and Ad Placements
02:16 Downloads vs. Human Listeners
03:39 Listener Consumption and Completion Time
06:19 The Unique Nature of Podcasting
08:11 Dispelling the Myth of Video as a Requirement
11:18 The Importance of Focusing on What Matters
13:37 Evolving Buzzcast Based on Listener Feedback

Takeaways

• Ad placements in podcasts should be well-placed and considerate of the listener's experience.
• Downloads in the first seven days of an episode can be a good indicator of subscriber engagement.
• Listener consumption and completion time of episodes are valuable metrics for understanding audience behavior and planning content.
• Podcasting is a unique medium that allows for multitasking and a more personal connection with the host.
• Video is not necessary for podcasting success and should not be seen as a requirement.
• Podcasters should listen to audience feedback and make adjustments to improve their shows.
• The Buzzcast team has implemented features like fan mail and AI transcription based on listener feedback.
• Recommended podcasts include 'On Fire with Jeff Probst,' 'Never Enough,' 'The Journal,' and 'The Jasmine Star Show.'

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/290