“How the perception plays a significant role in how customers view your brand and why this impacts your business growth.” Today, Bijal (@bijal.launch) will share practical tips for creating a strong brand identity, including the importance of social media content, visual design, and consistent messaging. She will also discuss how to build trust and authority through effective branding strategies.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(0:00) Introduction to the importance of branding beyond logos

(4:00) Defining branding as perception

(8:00) Brand perception examples using Target and Whole Foods

(12:00) Michelin restaurant experience illustrating brand expectations

(16:00) The underestimated impact of brand perception for digital businesses

(20:00) How trust and core values define effective branding

(24:00) The necessity of consistency across all digital platforms

(28:00) The hidden secret of brand strategy success

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