There are people out there who think being yourself is old fashioned out of touch advice, however for others like this episode’s guest Victor Baez being his true authentic self was the catalyst for an entire multi media company. Victor created music reaction videos not in a studio but rather sitting in his car, the authenticity and rawness of his reactions led to overnight virality which Victor then transformed into a podcast, which was then transformed into his multi media company Club Ambition. Through his company and it’s content Victor covers not only music but a wide variety of topics such as sports, film, pop-culture, and news, all done through a Providence focused lens. This has led Victor to being quite possibly the top content producer in the state of RI (and with +300k subscribers it would be hard to argue otherwise) and perhaps more importantly a voice for the community. In this episode I sit down with Victor to talk about what makes a good reaction video, how to react to seemingly overnight success, how to leverage attention, what types of content go viral and why, the financial realities of the business of content creation, why there are benefits to being a big fish in a small pond, memorable moments in podcasting, why he still does everything himself, are finally are content creators artists? It all starts with a care package from the Dominican Republic.