In this episode of the "Speak Up Effective Communication,” I share about a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan.

With a nod to my appreciation for the venue - and yes - the challenges of presenting from a repair bay on muggy summer night - we get a glimpse of the importance for tailoring presentations to the environment.

Part one of this episode was inspired by a humorous introduction from friend and fellow West Michigan native, Ryan Kooiman. The question I will ask -who was your “opening act?” And who are you the “opening act” for in your network?

Part two of this episode draws on the points I was delivering in the presentation that night - specifically on the context with which we are usually communicating from in our day to day interactions.

In summary - this episode marks a beginning by communicating the spirit in which this show was formed - and welcomes listeners to embark on their communication journey with our community!

Show Notes

• Toastmasters Meeting Experience (00:00:09) Craig shares his experience attending a Toastmasters meeting at a retirement home.
• Autoworkers Council Meeting (00:01:07) Craig discusses attending an Autowares Council meeting in Holland, Michigan, on a hot day!
• Ryan Kooiman Introduction (00:01:56) Craig introduces Ryan Kooiman, the first presenter, who works for Standard Motor Products.
• Choosing Presentation Order (00:04:14) Craig explains the decision-making process for who presents first at the meeting.
• Ryan's Humor and Opening Act Concept (00:05:08) Ryan starts with a joke, and Craig emphasizes the significance of being an "opening act."
• Influences and Acknowledgments (00:07:00) Craig discusses the importance of acknowledging those who have influenced his career.
• Walking and Reflection (00:07:59) Craig shares his personal goal of walking 1000 miles and how it aids his clarity.
• Effective Communication Insights (00:09:15) Craig emphasizes the importance of understanding and influencing others in communication.
• Engaging the Audience (00:13:50) Craig shares his method of starting presentations with audience engagement questions.
• Negative Push Sales Environment (00:14:51) Craig explains the challenges of selling in a "negative push sales environment" in auto repair.
• The Importance of Specialization (00:15:52) Discusses the hyper-specialization in the automotive industry and its impact on effective communication.
• Client Understanding and Trust (00:16:46) Highlights the communication challenges between specialists and clients, emphasizing the need for trust.
• Overcoming Communication Barriers (00:18:51) Explores common client fears, such as being overcharged or sold unnecessary services, and the role of communication in alleviating these concerns.
• Simplifying Technical Explanations (00:19:59) Stresses the importance of clear communication when discussing technical issues with clients, avoiding unnecessary complexity.
• Restoring Peace of Mind (00:21:02) Discusses the psychological aspect of vehicle repair, emphasizing the importance of restoring clients' peace of mind alongside functionality.

Email Craig O'Neill HERE.

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