Episodios

  • Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out

    Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
    Aug 5 2024
    Maria Reitan is a top-notch public relations executive and the founder of the firm, Topsail Strategies. But before that she led television newsrooms in some of the country's largest markets. Find out how the pressure to win in the news ratings affects the story selection in broadcast journalism.

    EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
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    34 m
  • Whisker Report - Episode 4 How to Get Ready for SuperZoo 2024 with the Whisker Report

    Whisker Report - Episode 4 How to Get Ready for SuperZoo 2024 with the Whisker Report
    Jul 23 2024
    Join Mary, Alex, and Mark as they discuss essential strategies to prepare for SuperZoo 2024. Discover expert tips to make your booth stand out, attract media attention, and schedule meetings with the press. Don’t miss this episode for all your SuperZoo success secrets!

    EPISODE NOTES: How to Get Ready for SuperZoo 2024 with the Whisker Report
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    29 m
  • Whisker Report - Episode 3 Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun

    Whisker Report - Episode 3 Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun
    Jul 16 2024
    Yeowww! Catnip is known as the best catnip in the pet product world. Every piece is 100 percent organic and handmade by the Hmong community in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they're the cat's meow when it comes to promoting their products.

    EPISODE NOTES: Crazy About Cats: Promoting Yeowww! Catnip and Feline Fun
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    29 m
  • Whisker Report - Episode 2 The Catman of Minnesota: Meowvalous Storytelling

    Whisker Report - Episode 2 The Catman of Minnesota: Meowvalous Storytelling
    Jun 24 2024
    Darryl Michaelson believes cat furniture is not made properly. That's why he set out to make the finest quality cat furniture in the United States. From humble beginnings in his garage to selling thousands of pieces every year in his boutique cat furniture store, find out how the "Catman of Minnesota" uses public relations to boost sales to a loyal following of "catstomers"

    EPISODE NOTES: The Catman of Minnesota: Meowvalous Storytelling
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    26 m
  • Whisker Report - Episode 1 Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!

    Whisker Report - Episode 1 Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!
    Jun 17 2024
    Welcome to the Whisker Report! The only pet podcast dedicated to helping pet entrepreneurs, businesses and animal welfare nonprofits get the publicity they deserve. In this inaugural episode, we'll introduce you to the hosts of the show and why this is a passion project to help not only animals, but the people that love them.

    EPISODE NOTES: Pet Publicity is Just a Whisker Away – Welcome to the Whisker Report!
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    24 m