Encore!

Originally published on December 6th 2023.

Summary

Neil McVeigh, co-founder of Greener for Business, discusses the journey of sustainability and the importance of making it easy and rewarding for businesses and consumers to become greener. Greener focuses on reducing carbon emissions and offers technology and partnerships to help businesses take action. The market reception for Greener has been positive, with businesses and consumers embracing the approach. Neil explains the concept of gamifying green purchasing to keep people engaged and excited about being part of the solution. He also addresses the pitfalls of greenwashing and the need for transparency and credibility in sustainability efforts. Neil suggests that a good first step towards becoming greener is switching to green power, which is quick, easy, and financially rewarding. Greener offers its platform for free, funded by partnerships with energy suppliers. The goal is to make sustainability accessible to as many people as possible. Neil emphasizes the simplicity and ease of use of Greener, encouraging businesses and individuals to take that first step towards a greener future.

Takeaways

Making sustainability easy and rewarding is crucial for businesses and consumers to become greener.

Gamifying green purchasing can keep people engaged and excited about sustainability.

Transparency and credibility are essential to avoid greenwashing.

Switching to green power is a simple and financially rewarding first step towards becoming greener.

Greener offers its platform for free, funded by partnerships with energy suppliers.

Chapters

00:00 Introduction and Background

02:10 Founding Greener

04:39 What Does Greener Do?

05:55 Market Reception

06:06 Gamifying Green Purchasing

09:24 Pitfalls of Greenwashing

13:45 First Steps to Becoming Greener

15:30 The Free Model of Greener

17:07 Simplicity and Ease of Use

18:10 Where to Find Greener

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