Are you ready to transform your B2B strategy and forge unbreakable bonds with clients?

Today, Mark Drager sits down with Anand Sheoran, founder of Current Instrumentation & Automation Inc., a specialized instrumentation company, to uncover the secrets behind his rapid business growth. With a background in engineering and sales, Anand brings a fresh perspective to customer engagement in industrial automation.

In this conversation, you'll learn:

• Why understanding your customer is the cornerstone of sales success

• How to shift from a visit-focused to a value-focused sales approach

• The power of relationship-building in technical B2B environments

• Why LinkedIn isn't just for job seekers; it's a goldmine for B2B growth

• How to create a customer-centric culture across your entire organization

• The importance of consistency in all aspects of business development

• Why quality interactions trump quantity in building client relationships

• How to leverage social media for thought leadership in niche industries

• The challenges and rewards of working with your spouse in a startup

• Why continuous learning and adaptability are crucial in technical sales

• How to balance technical expertise with effective communication skills

• The art of turning every team member into a brand ambassador

Tune in to gain tips from Anand's journey, and learn how to apply his customer-first philosophy to drive growth in your business, regardless of your industry.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

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