• Why are today’s CMOs more than just marketing experts? - Zarina Stanford, Bazaarvoice

  • Aug 30 2024
  • Duración: 41 m
  • Podcast

Why are today’s CMOs more than just marketing experts? - Zarina Stanford, Bazaarvoice

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  • Resumen

  • In this episode of TOP CMO, Jackson Carpenter sits down with Zarina Stanford, the CMO of Bazaarvoice, a leader in user-generated content and customer feedback solutions. With over 25 years of marketing leadership experience across companies like IBM, SAP, and Rackspace, Zarina shares insights on the evolving role of the CMO, the power of user-generated content, and how brands can leverage consumer feedback for product development. Tune in to discover how CMOs are shifting from marketing experts to pivotal business leaders in today's digital landscape.
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