In this episode of Home Care Hindsight, host David Knack sits down with Julio Briones, CEO of The Briones Group Consulting, to explore his unique journey in the home care industry. From his start in home care at the tender age of 15 to becoming a well-respected consultant, Julio shares valuable lessons learned along the way.

The conversation takes a deep dive into the challenges of hiring, the myth of the caregiver shortage, and the importance of proper legal documentation. Julio’s story is a mix of humor, hard-won wisdom, and a surprising love for karaoke.

This episode is a must-listen for anyone in the home care industry looking to avoid common pitfalls and find innovative solutions to their staffing challenges.

Lesson Takeaways:

1. Always invest in having your service agreements professionally reviewed to protect your intellectual property and avoid costly mistakes.
2. Relying on one client or one type of service can be risky. Explore additional verticals to ensure business stability.
3. Whether it’s with clients or caregivers, nurturing relationships is crucial for business growth and employee retention.
4. Make quick decisions based on measurable outcomes and don’t be afraid to cut losses when necessary.

Timestamps:

[00:00:00] Getting to know Julio and his career in home care.

[00:01:50] Julio's perspective on hiring stay-at-home moms for flexible roles.

[00:06:32] Discussing Julio's biggest mistake in consulting and the lessons learned.

[00:12:00] The importance of proper legal documentation in business.

[00:17:21] Overrated vs. Underrated: Julio’s take on the caregiver shortage myth.

[00:30:30] The art of failing quickly: why making quick decisions can save your business.

[00:38:40] Julio’s latest business ventures and what excites him about the future.

Quotes

1. Julio Briones: "The best lessons that we learn in life and what creates true wisdom are usually the most painful and most expensive for us to learn."
2. David Knack: "Learning's always expensive."
3. Julio Briones: "There’s no shortage of caregivers; there’s a shortage of agencies that know how to retain them."

Resources:

1. Home Care Owners Corner on YouTube
2. The Briones Group Consulting
3. Ava
4. Ava on LinkedIn
5. Connect with David Knack on LinkedIn
6. Subscribe to Ava on YouTube