• Why you will fail without AI - Multichannel success podcast S3e5

  • Apr 18 2024
  • Duración: 37 m
  • Podcast

Why you will fail without AI - Multichannel success podcast S3e5

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • This episode dives into the necessity of AI in retail and beyond with Co-founder of Snowplow Analytics, Alex Dean together with David & Mark from Prospero. Alex shares how they help brands understand customer behaviour through data. The discussion covers retail's growing data focus post-COVID, the importance of data teams, and the acceleration of AI adoption. Mark Pinkerton highlights the confusion around AI in retail, emphasizing the need for clarity in its application.

    The hosts discuss the distinction between traditional algorithms and AI, with AI's potential to revolutionize personalized customer experiences and operational efficiency. The conversation also touches on AI's role in content creation, search, and merchandising, and the challenges retailers face in adapting to AI due to capability gaps and the brain drain. They conclude with advice on starting with AI, including playing with AI tools, assessing existing data, and seeking third-party assistance.
    Más Menos
activate_WEBCRO358_DT_T2
Gestión Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Why you will fail without AI - Multichannel success podcast S3e5

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles