In this episode, James is joined by Lorenzo Frattini, founder and CEO of Clayton, who shares his journey into the Salesforce world and how he identified the need for his company. Clayton helps companies reduce risk and improve agility in Salesforce implementation programs. Clayton finds flawed code, written by humans or generative AI, twice as accurately as any code scanner.

Takeaways

• Clayton helps companies reduce risk and improve agility in Salesforce implementation programs.
• Marketing strategies that have worked well for Clayton include content creation and engaging with the audience.
• The primary buyer persona for Clayton is the enterprise buyer in charge of Salesforce, but SIs also value the technology.
• Customer success is a key focus for Clayton, and they prioritize building a strong relationship with their customers.
• The future of the Salesforce ISV app ecosystem is expected to be more crowded, but there are opportunities for disruptors to stand out.
• Advice for founders includes focusing on the right problem, building the right team, and getting the technology foundations right.

Chapters

00:00
Introduction and Background

04:55
Acquiring the First Customers

09:52
Buyer Persona and Customer Success

14:30
Challenges of Bootstrapping

25:06
The Future of Salesforce and Advice for Founders

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.