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In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!

"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.

What will you learn:

• (00:00) Highlight
• (00:20) Introduction
• (04:22) Adaptability in Marketing
• (09:50) Market Segmentation
• (13:08) Data in Marketing Strategies
• (15:40) Traditional and Digital Marketing
• (34:31) The Bandwagon Dilemma
• (38:52) Final Questions

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.

"Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions.

What will you learn:

• (00:00) Highlight
• (00:38) Introduction
• (03:23) Transitioning to Family Business
• (12:57) Mission and Vision of Agranco Corp USA
• (18:49) Marketing and Brand Awareness
• (27:17) Product Highlights and Efficacy
• (33:38) Leadership Lessons Learned
• (37:19) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn: Wisenetix

Hello there!

In this episode of the Wisenetix Podcast, Nicole Semple discusses essential marketing strategies tailored for the agriculture industry. Learn how to leverage digital platforms like YouTube, Instagram, Facebook, LinkedIn, Apple Podcasts, and Spotify to drive success. Discover innovative trends and practical tips to enhance your brand's online presence. Tune in to gain valuable insights and stay ahead in the dynamic field of digital marketing in agriculture.

"Building a strong online presence is essential for establishing brand authority and credibility in the agriculture sector." - Nicole Semple

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Nicole Semple is an expert in Product Development at Champion Petfoods. With a background in evolutionary biology and extensive experience in project management and innovation, Nicole provides valuable insights into digital marketing and leveraging social media for brand growth.

What will you learn:

• (00:00) Highlight
• (00:40) Introduction
• (04:55) Digital Marketing in Agriculture
• (09:10) Leveraging Social Media Platforms
• (13:25) Innovative Marketing Trends
• (17:40) Enhancing Brand Authority Online
• (22:00) Practical Tips for Success
• (27:15) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn: Wisenetix