Hands up if you’re tired of promoting your podcast all over social media but without the rewards you expected?

My guest today has been very vocal on her own show about giving up the social media hustle for listeners and she’s going to share how she has been growing her podcast without making copious reels, stories and posts.

Rosemarie Callender is the host of The Podcast To Amplify Show: Podcasting Tips for Women Coaches, Service Providers and Entrepreneurs.

In this episode you’re going to hear what led Rosemarie to quitting instagram, and how she has increased her listenership instead.

You’re going to hear about her OCL framework and what simple steps you can start taking today to get your podcast into the right ears - and more of them.

This is Women Who Podcast and I’m your host Alison Fraser.

Some of Rosemarie’s tips:

• Give your podcast a name that will help listeners find it

• Add keywords to your podcast name, description and author name

• Go back and rename episodes so that they show up in searches

• Swap podcast intros with other podcasters

• Repurpose your content - create playlists of episodes on a similar theme, add links to related episodes in your shownotes

Rosemarie mentioned her nine grid on instagram, this is where she still has a presence on the platform but all nine images relate to her and how she helps her ideal customer. Go have a look and get ideas for how to design yours.

Rosemarie's links:

Podcast to Amplify: https://episodes.fm/1570716822

Website: https://toobusytopodcast.co.uk/

Instagram: https://www.instagram.com/toobusytopodcast/

Rosemarie mentioned:

Simple SEO and Marketing with Faith Hanan: https://episodes.fm/1625600727

CoSchedule by Headliner: https://accounts.coschedule.com/login

Ubersuggest - a free keyword research tool: https://neilpatel.com/ubersuggest/

My links:

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

How do you market your podcast?

Today’s guest is Aoife O’Brien, host of the Happier At Work podcast. You’re going to hear how she is using podcast guesting and LinkedIn, among others, to get her podcast known among her ideal listeners.

You’re going to get a short email that you can use to send to potential guests, as well as lots of other great tips to implement in your own podcasting.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Let’s get into it.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Aoife’s links:

Website: https://happieratwork.ie/

Podcast: https://episodes.fm/1474115091

Aoife’s LinkedIN: https://www.linkedin.com/in/aoifemobrien/

Happier at Work LinkedIN: https://www.linkedin.com/company/happieratworkpodcast/

Podcast Guesting Mastery: https://www.linkedin.com/posts/aoifemobrien_podcast-guesting-programme-activity-7181741261488353282-lVuQ/

Aoife’s podcast picks:

The 360 LeadHERship podcast with Lucy Gernon: https://episodes.fm/1596311791

HR Coffee Time: https://episodes.fm/1578214208

The Zoe Routh Leadership Podcast: https://episodes.fm/1163003618

What Works with Tara McMullin: https://episodes.fm/1054027973

My links:

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

This episode is an interview I did on the Spandex and Wine podcast with Robin Hackney. If you’ve not listened to Robin’s show before then I hope that after this episode you cue up some more of hers.

I recently had a chat with podcaster Aoife O’Brien, the host of the Happier At Work podcast and we talked about guesting on other people’s podcasts and the short and simple email you could send first, so make sure you’ve subscribed to Women Who Podcast so you get that episode automatically in your podcast player.

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

I edit and create audiograms with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Why start a podcast?

Joining me today is Mary Lee, host of All Things Menopausal for a conversation about how podcasting creates intimacy, the whisper that led her to start her own show and what it means for her new business.

Mary is a menopause doula, helping women going through this stage of life.

She lives in Vancouver Island, Canada, but thanks to podcasting she is connecting with women from all over the globe.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Mary’s links:

Emme Elle Coaching https://emmeellecoaching.com/

All things Menopausal podcast: https://episodes.fm/1702348730

The instagram: https://www.instagram.com/blingersoll/

The episode with me: https://episodes.fm/1702348730/episode/YjI4YWQ0OGUtYzc3Mi00Y2IyLTlmM2MtZDU1YzA4ZGU1NDVl

Mary’’s podcast picks:

You Are The Brand with Mike Kim https://episodes.fm/828811790

Not Your Mother’s Menopause with Dr Fiona Lovely https://episodes.fm/1097326296

Huberman Lab https://episodes.fm/1545953110

The Mel Robbins Podcast https://episodes.fm/1646101002

Better with Dr Stephanie https://episodes.fm/1479074542

Dateline NBC https://episodes.fm/1464919521

My links:

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

When Stacey Simms’ son was diagnosed with Type 1 diabetes she turned to podcasts to learn more.

But when she couldn’t find what she was looking for her husband suggested she create her own show.

Nine years on and Diabetes Connections has more than 600 episodes. Stacey is also the host of Diabetes Connections Type 2, as well as the author of The World’s Worst Diabetes Mom and its sequel Still The World’s Worst Diabetes Mom.

I connected with Stacey over on Threads and in this conversation you’re going to hear what she would do differently if she were launching a podcast today, how she has successfully monetised her show and how she has connected with her listeners off air.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Stacey’s links:

www.diabetes-connections.com

www.staceysimms.com

facebook.com/staceyrsimms

twitter.com/staceysimms

Instagram.com/staceysimms

Linkedin.com/in/staceysimms/

Stacey’s podcast picks:

Pantsuit Politics

Radio Westeros

History of Westeros

On with Kara Swisher

Pivot

My links:

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

What if no one listens.

What if my friends turn against me?

What if, what if, what if.

As a podcaster I’ve had these thoughts, and I’d bet that you have probably had something similar.

My guest today is Becca Ingersoll, she is the host of Finding Joy Through Life’s Trials, a podcast which she describes as a safe place for us to share our stories.

She had those what if thoughts too, but you’re going to hear what Becca did to push past these and to get her podcast off paper and into our ears.

We’re going to talk about being brave and sharing scary parts of life, about taking the leap when your head is full of what ifs and about Becca’s reading retreat.

Becca is a former high school English teacher, a stay-at-home mum to twins who were born prematurely, one of whom then underwent treatment for leukaemia, and she’s also a keen crafter and reader.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Becca’s links:

Finding Joy Through Life’s Trials: https://podcasts.apple.com/us/podcast/finding-joy-through-lifes-trials/id1724570400

Mercy Rose blog: https://mercy-rose.com/

The instagram: https://www.instagram.com/blingersoll/

Becca’s podcast picks:

Moms don’t have time to read books: https://podcasts.apple.com/us/podcast/moms-dont-have-time-to-read-books/id1366633318

The Cathy Heller Show: https://podcasts.apple.com/us/podcast/the-cathy-heller-podcast-a-podcast-for/id1191831035

Seeking Sunshine: https://podcasts.apple.com/us/podcast/seeking-sunshine/id1589826112

Solidarity Sister: https://podcasts.apple.com/nz/podcast/solidarity-sister/id1724160780

Spandex & Wine: https://podcasts.apple.com/us/podcast/spandex-wine/id1706879663

Penny For Your Shots: https://podcasts.apple.com/us/podcast/penny-for-your-shots/id1710278186

My links:

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

Hey podcasters, what would you do differently if you were starting all over again?

This is the topic of this week’s show.

I’m going to go through what I would do differently, what I would keep the same and share what other podcasters would do.

I asked in my free facebook group what other podcasters would have done differently.

Thanks to Penny Fitzgerald from Penny For Your Shots and

Mare, co-host of Connection Project 360, for contributing.

So dear listener, if you already have a podcast, what would you do differently?

You can join the conversation in my free facebook group, Women Who Podcast or you can email me at alison@alisonfraser.co.

Thanks for listening to this episode, this was written and produced by me, Alison Fraser.

My links:

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips

One of the best things I did last year was fly from New Zealand all the way over to Perth in Western Australia for a podcast listener meetup. I’d met just a couple of other people who I knew would be there, but everyone else would be a new connection - including the people I was sharing an air bnb with.

Was I worried? Not at all, in fact I was so excited to be meeting people who had the same interest as me.

That trip, and the people I met, will stick with me for as long as I live.

My guest today is Carla Ward, she is the host of the Everything ECE podcast and in this episode we’re going to talk about building a community off the air.

I’m Alison Fraser, host of Women Who Podcast, the show for side-hustling women who are ambitious but time-limited. Each week I bring you real life stories and actionable tips to help you create and grow your own podcast.

Carla’s links:

The Everything ECE Podcast: https://podcasts.apple.com/nz/podcast/the-everything-ece-podcast/id1546511138

The website: https://elfoundations.com/

The instagram: https://www.instagram.com/elfoundations

Carla’s podcast picks:

Online Marketing Made Easy with Amy Porterfield: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

The Jasmine Star Show: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320

Who shat on the floor at my wedding?: https://podcasts.apple.com/us/podcast/who-shat-on-the-floor-at-my-wedding/id1538165808

My links:

Support Women Who Podcast with just $5 and get included in my shownotes: https://www.patreon.com/WomenWhoPodcast

Website: www.alisonfraser.co

Email: alison@alisonfraser.co

Instagram: https://www.instagram.com/thewomenwhopodcast/

I edit with Descript, get started for free: https://get.descript.com/u2vp1pafbdd1

Get 24 tips from Women Who Podcast here: http://tinyurl.com/womenpodtips