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Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance between creating and managing your business? You’re not alone!

In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible (even if it scares the heck outta you!). Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way.

You’ll discover:

✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity!

✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative).

✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over.

✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro.

Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world.

💌 Get Lindsay's Un-Hustle Your Business Starter Kit

📺 Join Lindsay's monthly Shop Talk on YouTube

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Meet Annabelle

Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs.

Personal brand strategy course

Free resources

Instagram

LinkedIn

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Tired of traditional digital marketing and web design agencies overselling services you don’t need?

Ready to hear the truth behind these bloated agency models and why they might be holding your business back?

In this live interview with Kayla Walters, a seasoned web designer and tech geek, we’re calling BS on the common traps in the digital marketing world.

Kayla will share jaw-dropping stories from her 17 years in the industry, exposing what really goes on behind the scenes and why so many businesses end up with websites that just don’t work.

You’ll gain insights on:

✏️ Recognizing the red flags of overpromised and overpriced agency services.

✏️ Building a website that feels like you and works hard to attract your ideal clients without the overwhelm.

✏️ Kayla’s own strategies for streamlining the tech side of things, so you can focus on what you love about your business.

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Meet Kayla

Kayla Walters is a web designer, tech geek, and the go-to expert for building fun, beautiful websites that actually work. She helps women entrepreneurs transform their websites into client-attracting machines, all while making the tech side stress-free. With over 17 years of experience, Kayla has seen it all and knows how to make a website shine.

Website: https://goodcheertechstudio.ca

Instagram: / goodcheertechstudio

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Does your money mindset need a dramatic shift now that you’ve started your own business?

Listen in as Karina shares her journey from corporate employee to successful entrepreneur and the money mindset shifts required along the way.

We’ll dive into how she became an expert in financial wellness, transformed her relationship with money, and learned the unique challenges (and rewards!) of handling money as an entrepreneur.

Expect an honest conversation about unlearning old money beliefs, finding a balance between personal finance and business investments, and why setting boundaries is crucial for both your budget and your business.

In this session, Karina will discuss:

✏️ How she moved from the predictability of a paycheck to viewing each dollar as an opportunity to invest in business growth.

✏️ The mindset shift from material success to finding excitement in aligning financial decisions with personal and professional goals.

✏️ Her approach to setting boundaries that naturally protect time, money, and focus, keeping distractions out and goals front and center.

Karina will share her hard-won lessons and practical tips to help you make a seamless transition from employee to entrepreneur, with money habits that support your business and life.

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Meet Karina

The Budget Doctor empowers everyday people to overcome limiting financial beliefs and habits. Specializing in money psychology, debt repayment, credit repair, and simplified investing, she equips clients with the tools to achieve financial stability and improve their overall well-being.

Website: https://www.thebudgetdoctor.ca/

Instagram: @thebudgetdoctor

YouTube: @thebudgetdoctorgta

Free Goody: Debt Repayment Cheat Sheet: subscribepage.io/5eTe6z

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Curious how a $9 offer transformed into a six-figure success story?

We're talking about how Liz Wilcox, aka the fresh princess of email marketing, took a $9 Offer to $1000 per day by teaching folks like you and me an easier way to make money with email marketing.

Join us for a candid, behind-the-scenes interview with Liz as she shares her journey from blog writer to powerhouse in email marketing, turning emails into a consistent income stream.

In this session, Liz opens up about her entrepreneurial path, including:

✏️ How she discovered her email marketing “superpower” and built her business from scratch.

✏️ Her biggest lessons learned, plus what she wishes she’d known as a new entrepreneur.

✏️ The insider tips on using email to build real, lasting connections that lead to profits.

Whether you’re new to email marketing or want a fresh perspective, this interview offers invaluable insights from Liz’s personal journey and top tips for yours.

Get ready to rethink what email marketing can do for you and your business!

Meet Liz

Liz Wilcox, known as The Fresh Princess of Email Marketing, is an Email Strategist and Keynote Speaker who helps small businesses build online relationships and make real money with email marketing. She’s best known for selling a blog, turning a $9 offer into multiple six-figures without ads, and her simple yet powerful framework, the Email Staircase. Liz loves the 90s, headbands, and the beach.

• Website
• Instagram
• Liz’s $9 Email Marketing Membership
• Liz’s freebie: Swipe Swipe Baby

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Want to build a brand that’s actually you (not just a pretty logo and Instagram grid)?

In this episode with Ruha Ratnam from The Designist Studio, we dig into the connection between your core values, the people you surround yourself with, and your ability to create an impactful, trust-driven business. Join us for an unfiltered conversation about how authenticity in business is more than surface-level branding, and so much more!

We cover:

• The difference between presence and pressure, showing up authentically vs. hustling for perfection
• Why knowing (and living!) your core values is the foundation of real brand trust
• How slowing down and making intentional choices can help you avoid burnout and reconnect with your passions outside of work
• The truth about using entrepreneurship for impact, not just for chasing dollar signs (yes, you can have both goals!)
• A simple way to get started reflecting your values in your brand and everyday business decisions

We share our own stories of finding balance, making space for play, and evolving our approach to business in a world that never seems to stop. If you’re ready to lead with passion, authenticity, and a little kindness (to yourself!), this episode is for you.

Meet Ruha

Ruha is a brand strategist and website designer. Her clients are coaches and consultants who want to level up their online presence by being uniquely themselves so that they can grow their visibility and attract their dreamiest clients.

Website: https://thedesignist.studio/

Instagram: https://www.instagram.com/ruharatnam/

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Join the Rad Connectors Facebook Group: https://www.facebook.com/groups/radconnectors

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Ready to create content that genuinely connects with your audience and builds lasting trust?

In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.

You’ll learn how to:

✏️ Craft value-based content that builds trust and credibility with your audience.
✏️ Seamlessly integrate editorial content that naturally leads to interest in your services.
✏️ Position yourself as an expert and thought leader by focusing on inspiration, advice, and storytelling.

Tara shares her proven strategies for creating content that not only highlights what you do but why you love it and the impact it has.

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Meet Tara

Tara McEwen is an award-winning producer and media consultant who teaches business owners and thought leaders how to elevate their media and messaging. She believes everyone has a story worth telling, all they need is the right skills and guidance to tell it effectively and to a broader audience. She lives in Toronto with her rescue dog Pearl.

Website: https://www.mcewenmedia.ca/
Instagram: https://www.instagram.com/mcewenmedia/

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Your digital course is amazing, so why the heck isn’t anyone buying it? 😩

If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.

In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.

In This Episode, We Cover:

💔 You Might Not Be Ready to Create a Course Yet

• The myth of “overnight success” (Hint: It takes longer than six months!)
• Why skipping the dirty work (aka real-world experience) sets you up for failure
• The reality of building a sustainable, profitable business before going digital

💔 You Haven’t Spent Enough Time on Market Research

• Why identifying a problem isn’t enough—you need proof that people will pay to solve it
• The most effective (and fastest!) way to validate your course idea
• How working one-on-one or in small groups can unlock game-changing insights

💔 Your Sales Funnel Has a Leak

• How to tell if your sales funnel is the problem
• The #1 mistake most entrepreneurs make when warming up leads
• Why it takes time (and trial & error) to create a funnel that actually converts

Resources I mentioned

Blog: 3 Shocking Reasons Your Digital Course Isn't Selling

This Brand is Female

Birch Babe

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

This Week We're Slowing Things Down!

In a world that glorifies hustle, what if the key to success is actually slowing down?

Building a business doesn't have to mean burnout, stress, and non-stop hustle. Instead, slow entrepreneurship helps you create a business that aligns with your lifestyle, goals, and energy—without sacrificing your well-being.

In this week's episode, join Lindsay for a deep dive into:

• What slow entrepreneurship really means and how it can transform your business and life.
• Why the pressure to grow fast is overrated and how sustainable growth leads to long-term success.
• Practical steps to embrace slow entrepreneurship and build a thriving business at your own pace.
• How working smarter (not harder) helps prevent burnout and creates a business you actually enjoy.
• The mindset shifts you need to break free from hustle culture and stay focused on what matters.

Resources Lindsay mentioned:

• Ick-Free Sales Membership
• Ick-Free Sales System
• Carl Honoré – In Praise of Slow
• Arianna Huffington on Redefining Success
• Podcast: Lisa Michaud | It Takes A Village To Build A Business With Lisa Michaud
• 2025 Vision Board Party
• Blog: 3 Steps to Time Blocking So You Can Make More Money This Week
• Big Bold 2026

About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog