Join us for an insightful conversation between Stephen Ekstrom, CEO of Tourism Academy, and Cassandra McAuley, industry expert and managing director at MMGY Global, as they delve into their unique career journeys and the transformative power of storytelling in tourism.

In the first segment, Cassandra shares his diverse path from the science center to emergency services and eventually to MMGY Next Factor, her transition from communications to the dynamic world of tourism. Both emphasize the importance of continuous learning and the pivotal role of influential mentors in shaping their professional trajectories.

Moving into the heart of the discussion, Cassandra elaborates on her mission to transform destinations through storytelling and community engagement. Together, they explore the evolving roles and debunk myths within the industry, emphasizing the need for inclusive dialogue and collaboration to unlock a destination's full potential.

In the subsequent segment, Cassandra provides invaluable insights into consulting, emphasizing the importance of understanding diverse perspectives and staying abreast of industry trends, including AI and sustainability. Stephen adds depth to the conversation by highlighting the criticality of sustainability in tourism and the challenges in effectively communicating its significance to stakeholders.

Concluding on a lighter note, Stephen shares his nomadic lifestyle experiences, offering a glimpse into the adventure and fulfillment derived from his travels. Cassandra and Stephen exchange thoughts on the value of living in the moment, taking time off, and leaving a positive impact on the places they visit.

Tune in to gain valuable insights into the intersection of tourism, marketing, and sustainability and discover the profound impact of storytelling in shaping destinations and lifestyles.

Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.

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