1. Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district’s visibility in Wisconsin, reaching thousands daily for free.
2. Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district.
3. Branding Basics: Kate shares simple steps for schools beginning to think about branding and its significance.
4. Storytelling Success: Discover two of Kate’s favorite stories from the 2023-2024 school year, complete with examples of successful posts.

SPECIAL GUEST

Kate Brown

Director of Marketing and Communications

Waterford Union High School and Waterford Graded School District, Wisconsin

Email: kbrown@wuhs.us

Twitter: @dabnkat

Website: https://www.wuhs.us

Facebook: https://www.facebook.com/WaterfordUnionHS/

Instagram: www.instagram.com/waterfordunion

Twitter: https://twitter.com/WaterfordUnion

LinkedIn: www.linkedin.com/school/waterford-union-high-school

USEFUL INFORMATION

• Before & After Branding Examples
• District Branding Kit
• Elementary 1-page Branding Guide
• Youth Leadership Forum
  • Facebook Post
  • Website Post
• Senior Citizen Brewer Cook Out Facebook Post
• Senior Citizen Tech Help
  • Facebook Post one
  • Facebook Post two
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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