You Did What !?

De: TU-AMA Marketing Podcasts
Escúchala gratis

  • Resumen

  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
    Más Menos
activate_WEBCRO358_DT_T2
Episodios
  • You Did What! - Yin Woon Rani/MilkPEP - 8/21/24

    You Did What! - Yin Woon Rani/MilkPEP - 8/21/24
    Aug 28 2024

    "Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.
    Más Menos
    36 m
  • You Did What! - Sheri & Jim - 5/30/24

    You Did What! - Sheri & Jim - 5/30/24
    Aug 25 2024

    Jim's travels with a group to Morocco to visit companies and see how the country is posed to grow as a producer of goods for Europe.

    • Selling skills seem to come naturally

    Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics.

    • Nestle's line of frozen foods for those on GLP-1 drugs
    • Ad supported streaming grows (as we predicted)
    • Selling skills

    France issues scratch & sniff baguette, postage stamps!

    Please ... no bare feet on airplanes
    Más Menos
    26 m
  • You Did What! - Sheri & Jim - 7/9/24

    You Did What! - Sheri & Jim - 7/9/24
    Aug 22 2024

    Lot's of activity among brands - for better and for worse.

    • McDonald's and Starbucks pricing action
    • New product failures - knowing your target
    • Nike DTC retrench
    • Netflix moves into brick & mortar entertainment
    • United Airlines customized ads on in-flight screens
    Más Menos
    21 m
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre You Did What !?

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles