YouTube is undergoing changes that benefit small channels and promote authenticity. The platform is now recommending videos from channels with low subscriber numbers, allowing them to gain traction and views. YouTube is trying to level the playing field and give new creators a chance to succeed. The evolution of YouTube has seen different eras, from the experimental era to the viral era, skit era, personality era, connection era, and now the sensational era. YouTube is also being viewed more on TV, surpassing Netflix in hours watched. The algorithm may need to adapt to the TV viewing experience. YouTube is unlikely to compete with Netflix by creating paid exclusive shows, as the platform's strength lies in its free, user-generated content. Shorts may become less prominent as YouTube focuses more on long-form content. Creators should be cautious about shorts, as they can disrupt the subscriber-to-view ratio. Overall, YouTube continues to support and benefit creators.

Takeaways

• YouTube is promoting small channels and giving them a chance to gain traction and views.
• The evolution of YouTube has seen different eras, from the experimental era to the sensational era.
• YouTube is being viewed more on TV, surpassing Netflix in hours watched.
• The algorithm may need to adapt to the TV viewing experience.
• YouTube is unlikely to compete with Netflix by creating paid exclusive shows.
• Creators should be cautious about shorts, as they can disrupt the subscriber-to-view ratio.