Erin Andrea Craske, a business and leadership success coach, discusses the importance of addressing the root causes of issues in business and leadership. She emphasizes the need for a mindful and holistic approach to building a business, focusing on strategy and long-term planning rather than immediate fixes. Erin also highlights the significance of self-concept and authenticity in leadership, advocating for leaders to lead from a place of acceptance. She explores the pillars of sustainability in business, including foundation, strategy, leadership, people, and implementation. In this conversation, Erin discusses the six pillars of profitable business: purpose, strategy, culture, contribution, personal growth, and meaning. She emphasizes the importance of giving employees the freedom to improve and contribute to the company's success. Erin also highlights the role of leadership in creating a meaningful and purpose-driven culture within the organization. She suggests that businesses should focus on fixing the root causes of issues rather than relying on perks and bonuses to address employee dissatisfaction. Erin offers her book on strategy as a resource for business improvement.

• Addressing the root causes of issues in business and leadership leads to more sustainable and effective solutions.
• A mindful and holistic approach to building a business is essential, focusing on strategy and long-term planning rather than immediate fixes.
• Leadership should come from a place of acceptance and authenticity, allowing for personal growth and the ability to inspire others.
• The pillars of sustainability in business include foundation, strategy, leadership, people, and implementation. Give employees the freedom to improve and contribute to the company's success.
• Leadership plays a crucial role in creating a meaningful and purpose-driven culture.
• Focus on fixing the root causes of issues rather than relying on perks and bonuses.
• Meaningful innovation goes beyond product development and includes how the company treats its clients.
• Use wise (why) statements to guide decision-making and action.
• Erin's book on strategy is a valuable resource for business improvement.

• 00:00 - Introduction and Background
• 06:30 - Leading with Acceptance and Authenticity
• 14:59 - The Pillars of Sustainability in Business
• 36:31- Using Wise Statements for Decision-Making