Just this morning I watched an incredibly interesting video that sent me down a rabbit hole. A 19-year-old kid was arm wrestling against a massive bodybuilder – and won, pretty easily. Thinking this could be rigged or fake, I looked at other matches this fellow – Maxim appears to be his name – competed in. And he won…a lot.

See, while he is very strong (just not as big as the other guys), Maxim has great technique.

What does this have to do with lead generation? Well, as you’ll hear from Jennie Wright, you don’t need a massive list to build your business. You don’t need to be smarmy. You don’t need to be showy.

You just need to have good technique – and forge good relationships.

Top Takeaways

• Consistency is key in lead generation. Create a plan that aligns with your end goal and focuses on activities that will give you the best results within your available time and resources.
• Leverage other people's audiences by appearing as a guest on podcasts, speaking at summits, and participating in bundles. This is an effective way to grow your credibility and reach new potential leads.
• Nurture your leads authentically by setting expectations, providing value, and building trust. Avoid being too salesy, and focus on creating genuine relationships with your audience.

Show Notes

• Jennie Wright

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