• Zoe on whether it’s possible to develop a national brand

  • Sep 4 2024
  • Duración: 6 m
  • Podcast

Zoe on whether it’s possible to develop a national brand

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  • Resumen

  • In Episode 4 Zoe Tsu talks about her research which looks at how to brand a country, specifically her home country of Taiwan. She explains how she’s exploring innovative approaches for leveraging Taiwan's semiconductor expertise as a strategic asset for nation branding, particularly in light of ongoing challenges and tensions in the region. She concludes with some sound advice for those considering undertaking a PhD especially ion the need for self-discipline and to choose something you will enjoy doing for several years.


    Find out more about Zoe on LinkedIn

    Read a full transcript of Zoe's episode


    Credits

    Presenter: Catherine McDonald, Research Podcasts

    Guest: Zoe Hsu

    Producer/Editor: Chris Garrington, Research Podcasts

    Artwork: Krissie Brighty-Glover, Research Podcasts

    Audiograms: Lauren White, Research Podcasts

    Production support: Eleanor Larsson, Brunel University Graduate School

    Music: yourtunes


    Hosted on Acast. See acast.com/privacy for more information.
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