In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth

They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels.

Here are some key takeaways from the episode:

• Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build long-term loyalty, especially in today’s crowded digital landscape.
• Direct mail as an acquisition channel: Often overlooked, direct mail can be a highly effective cold acquisition strategy—if you target the right audience.
• The power of data in direct mail campaigns: By leveraging aggregated data, you can identify high-propensity buyers, refine your targeting, and even create lookalike audiences to improve relevance and engagement.
• Standing out in the inbox: Direct mail not only adds legitimacy to your brand but also captures attention in ways digital ads often can't.

If you're looking to scale your brand—whether through retention, loyalty, or acquisition—this episode provides actionable insights into how direct mail could be the missing piece in your marketing puzzle.

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape.

Key topics discussed:

-The importance of diversifying your offer system to reach different segments of your market and scale beyond traditional eCommerce tactics.

-Surprising findings on the effectiveness of image ads vs. video ads, and how to balance "native" vs. polished ad creatives.

-The critical role of benefit-focused hooks in ad performance, with 88% of top-performing ads featuring clear hooks.

-Strategies for streamlining landing pages and focusing on the most impactful messages to drive conversions.

-How to build a data-driven creative production system that starts with customer insights rather than templates.

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth.

Key topics discussed:

• The power of organic growth and building an engaged audience before launch.

• How premium packaging and high-quality ingredients can actually protect profit margins.

• Strategies for creating compelling content that inspires and guides customers.

• Structuring your week as a CEO to balance deep work and management responsibilities.

• The importance of psychological barriers in health transformations and plans to build an ecosystem similar to Dave Ramsey's approach to personal finance.

This episode is packed with actionable advice for eCommerce entrepreneurs looking to build a brand with 'staying power' in today's competitive landscape. Whether you're just starting out or scaling rapidly, Dean's journey with Heart and Soil offers valuable lessons for sustainable growth.