This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO.

In this episode, we talk about-

• The UAM method to increase your conversion - Usability, Anxiety & Motivation
• How social proof makes your product seem genuine
• The biggest misconceptions about CRO
• What REALLY motivates a customer to buy your product
• Why you need to ask different questions to buyers and non-buyers important to understand their purchasing decisions
• A scoring model to determine the priorities for testing
• How to determine if conversion rate changes relate to the new test
• The best tools to improve your CRO in 2024

Reach Will at :

Website - https://www.customerswhoclick.com/

LinkedIn - https://www.linkedin.com/in/willlaurenson/

Twitter - https://x.com/WillLaurenson

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth.

We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.

Key Discussion Points:

1. The Common Sticking Points Holding Brands Back

2. Understanding the Four Key Shifts

3. Workshop Insights and Real-Life Examples

4. Implementing Change in 2024

Tune in to hear what you could be doing differently to gain traction in these more challenging times.

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!

In this week’s episode we cover-

• What are the elements an ecom brand should establish before seeking an investment?
• Why are metrics important for getting an investment for your ecom brand
• What makes you the right person to scale a brand
• Which route should you choose- investment, bootstrapping or borrowing
• How to seek the right investor for your business
• What are the types of investors
• Who are angel investors
• What is a good way to look at valuation for your brand
• How to sharpen your brand valuation
• How to make an unforgettable pitch
• What are the key metrics investors look for before investing in your brand

Find Andrew on LinkedIn: https://www.linkedin.com/in/drewzealand/