In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing.

Key Episode Takeaways:

• Diversify marketing channels to attract a variety of customers
• Understand the target market and tailor marketing efforts accordingly
• Differentiate between B2B and B2C approaches to converting leads
• Delight customers to encourage loyalty and positive word-of-mouth
• Focus on conversion metrics, simplify reporting, and prioritize performance marketing

If you feel Austin and his team at ATAK Interactive can help you, you may visit:
https://www.atakinteractive.com/

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app. Horn explains the process of testing different audiences and campaigns to optimize conversion rates and cost per click. He also highlights the need for brands to focus on their website experience and continually test and optimize for different browsers and devices. Horn concludes by discussing the integration of offline and online sales strategies and the importance of being present in multiple channels while maintaining efficiency.

Key Episode Takeaways:

• Utilize the various platforms within Google's advertising ecosystem, such as Google search, YouTube, the Google Display Network, Gmail, and Google's Discover app, to reach potential customers.
• Test different audiences and campaigns to optimize conversion rates and cost per click.
• Focus on the website experience and continually test and optimize for different browsers and devices.
• Integrate offline and online sales strategies by being present in multiple channels while maintaining efficiency.

If you feel John and his team at StubGroup can help you, you may visit:
https://www.stubgroup.com

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net organizations and targeting PE teachers and youth camps, Premier Spike was able to generate offline sales and increase brand awareness. Taylor emphasizes the importance of focusing on specific target markets and adapting strategies based on the unique challenges of each business.

Key Episode Takeaways:

• Blending offline sales strategies with online marketing can create brand awareness and boost organic sales.
• Leveraging influence in a community can help introduce a higher quality product and gain brand recognition.
• Targeting specific markets, such as round net organizations, PE teachers, and youth camps, can generate offline sales and increase brand awareness.
• Focusing on specific target markets and adapting strategies based on unique challenges is crucial for success.

If you feel Taylor and his team at Premier Spike can help you, you may visit:
https://www.premierspike.com/

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.