Episodios

  • Ep 4 Pt 2: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution

    Ep 4 Pt 2: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
    Jul 17 2024
    Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Don’t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
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    18 m
  • Ep 4 Pt 1: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution

    Ep 4 Pt 1: Husqvarna, Stephan Valdeis 🇩🇪 - Mastering Omnichannel Commerce: Insights on Cross-Channel Strategy and Execution
    Jul 17 2024
    Welcome to the first part of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Don’t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
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    25 m
  • Ep 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo 🇲🇽 - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online

    Ep 3: Coca Cola-FEMSA, Maria Fernanda Gil Tamayo 🇲🇽 - Accelerating Omnichannel Commerce: B2B Marketplaces from Offline to Online
    Jul 8 2024

    Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations.

    🎦 Watch the video podcast version on YouTube

    🎙️ In this episode, we explore:

    • The evolution of omnichannel commerce and its impact on the retail sector.
    • How B2B marketplaces are revolutionizing the transition from offline to online business models.
    • Strategies for effectively integrating offline and online channels to enhance customer experiences.
    • Maria Fernanda’s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA.

    This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation.


    🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

    ecommert Website
    X/Twitter
    LinkedIn

    🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
    Spotify
    Apple Podcasts
    Amazon Music

    𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
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    52 m
  • Ep 2: RICOH, John Andrews 🇺🇸 Transforming Retail: Innovations in eCommerce & Omnichannel Strategies

    Ep 2: RICOH, John Andrews 🇺🇸 Transforming Retail: Innovations in eCommerce & Omnichannel Strategies
    Jul 8 2024

    Welcome to Episode 2 of the ecommert Podcast! In this exciting installment, we're thrilled to have John Andrews from RICOH USA as our special guest. John brings his wealth of experience and insights into the ever-evolving world of retail, eCommerce, and omnichannel strategies.

    🎦 Watch the video podcast version on YouTube

    🎙️ In this episode, we explore:

    • The latest innovations in eCommerce and how they're transforming the retail landscape.

    • Effective omnichannel strategies that bridge the gap between online and offline experiences.

    • Key trends and technologies driving the future of retail.

    • Practical insights and actionable advice for businesses looking to stay ahead in the competitive market.

    Whether you're a retailer, an eCommerce enthusiast, or just curious about the future of shopping, this episode is packed with valuable information you won't want to miss!


    🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

    ecommert Website
    X/Twitter
    LinkedIn

    🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
    Spotify
    Apple Podcasts
    Amazon Music

    𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
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    1 h
  • Ep 1: BAYER, Andre Cremers & Andy Parker 🇨🇭 Data-driven Transformation: Bayer’s Journey in eCommerce and Unified Commerce Strategies

    Ep 1: BAYER, Andre Cremers & Andy Parker 🇨🇭 Data-driven Transformation: Bayer’s Journey in eCommerce and Unified Commerce Strategies
    Jul 8 2024

    Welcome to the debut episode of the eCommert Podcast! In this inaugural episode, we are joined by Andre Cremers and Andy Parker from Bayer, who share their insights into the data-driven transformation of eCommerce and the development of unified commerce strategies.

    🎦 Watch the video podcast version on YouTube

    🎙️ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬:

    • Bayer’s journey towards a data-driven approach in eCommerce.
    • The implementation and impact of unified commerce strategies.
    • How Bayer leverages data to enhance customer experiences and drive business growth.
    • Key challenges and success stories from Bayer’s transformation journey.

    This episode is essential viewing for anyone interested in the intersection of data, eCommerce, and unified commerce strategies. Gain valuable insights from industry leaders at Bayer and learn how data is revolutionizing the way businesses operate.

    🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators.

    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬:

    ecommert Website
    X/Twitter
    LinkedIn

    🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧:
    Spotify
    Apple Podcasts
    Amazon Music

    𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
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    34 m