In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel briefly reviews game play in the pixel art wild west of the Colt Canyon game, and how that relates perfectly to misconceptions and realities of working in marketing.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.

In this episode of marketingXP—Inside and Storytelling—Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.

Video Games Infusion! This episode of marketingXP is an apology tour of sorts as we balance actual video game stuff with marketing stuff - just like we always intended to do.

Forza Motorsport was the gameplay of the week, and the hilarity of how my partner and I experienced this epic car racing game relates to the balance between paid and organic marketing. Also - check your settings in Forza.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.