In this episode, Victoria digs into the latest Google Core Update of 2024, the great Google Business Profile shakeup, and five features every small business should know about in 2024.

What started March 5, 2024 and completed and released to the public on April 19, 2024 shook up the digital marketing world for upwards of 72 hours as industry icons reviewed, researched and got a better understanding of the key feature changes that were made. With a staggering 60% of organic traffic diminished on some leading websites, marketers began to scurry. But fear not. I have looked into everything, explored what it means for you.

So sit back, turn up the volume and grab the key points that you feel affect your business.

In this episode, I'll explore the ecommerce industry and how the landscape is booming. With global sales expected to surpass $5.39 trillion in 2023 and even more in 2024, it's a playground teeming with opportunity. But for small businesses, navigating this competitive space can be daunting. So sit back, grab a notebook or open notepad and take some notes. Let me guide you to eCommerce success with proven tools to use to make more with eCommerce in 2024 and beyond.

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Podcasts are emerging as a force shaping how we buy. Their intimacy and long-form format foster a connection between listeners and hosts. This parasocial bond builds trust, making recommendations from podcast personalities highly influential. Marketers are tapping into this by sponsoring shows or placing native ads. Listeners, engaged and receptive, are more likely to consider advertised products.

The podcasting industry continues to experience significant growth. With more people listening, there's more content being produced. Even with a shaky economic outlook in 2023, podcasting remained a bright spot with new shows and formats emerging new content.

There were an estimated 464.7 million podcast listeners globally in 2023, with that number projected to grow to over 504.9 million by 2024 according to Thrive Internet Marketing Agency. Podcast listening is becoming an increasingly essential part of people's routines.

Furthermore, podcasts delve into specific niches, allowing them to target consumers with laser precision. They can educate listeners on complex topics, subtly swaying purchasing decisions. This targeted approach, coupled with the power of persuasion, is why podcasts are becoming a key tool for influencing consumer behavior.
So if you want to be part of this growing channel listen up and take notes because I am about to jump into criteria that will make you want to move now to help grow your small business or brand.

Podcast Perks: Why you should start one!

1. Thought Leadership Platform
2. Building Relationships
3. Credibility through Guests
4. Targeted Content
5. Increased Visibility

Overall, podcasts create a powerful platform to showcase your expertise, build trust, and establish yourself as an industry leader. Listeners come to rely on your insights, ultimately leading to increased brand recognition and a loyal customer base.

Podcasts offer a unique gateway to forge genuine connections with your audience, fostering stronger customer relationships. Unlike traditional advertising, podcasts create an intimate space where you can directly engage with potential customers. Let's explore how podcasts nurture these connections. They...

• Use The Power of Voice
• Build a Community
• Share Stories
• Humanize your Brand
• Address Challenges

In today's competitive landscape, establishing your business as a thought leader is crucial for building trust and attracting customers. Podcasts offer a powerful tool to achieve this by allowing you to showcase your expertise, fostering in-depth conversations, and fostering a connection with potential customers. Listen in for ways podcasts cultivate thought leadership.

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