Episodios

  • #22 ppc.zone August 2024: Sophie Fell "PPC Red Flags & How to Fix Them"
    Aug 15 2024

    Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community.

    You can find her on LinkedIn: https://uk.linkedin.com/in/sophiefellx

    For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads

    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    12 m
  • #21 ppc.zone August 2024: Santosh Kumar "Scaling Shopping Ads with Product Variants"
    Aug 15 2024

    Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200 Google Ads accounts and $5 million in monthly ad spend.

    You can find him on LinkedIn: https://www.linkedin.com/in/dmsantosh/

    For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads

    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    10 m
  • #20 ppc.zone August 2024: Nissha Goenka "Metrics/KPIs you need to focus on as a Budding Performance Marketer"
    Aug 15 2024

    Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize their online presence and drive growth.

    You can find her on LinkedIn: https://www.linkedin.com/in/digitallynisha/

    For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads

    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    14 m
  • #19 ppc.zone July 2024: Meriem Nacer "Top Tips for Optimising Your Merchant Feed"
    Jul 24 2024

    Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time.

    You can find her on LinkedIn: https://www.linkedin.com/in/meriemnacer

    Watch Meriem's presentation on YouTube: https://youtu.be/e9Jog8icgqs

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads
    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    13 m
  • #18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"
    Jul 24 2024

    Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.

    Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.

    Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited.

    You can find him on LinkedIn: https://linkedin.com/in/chris-ridley

    Watch Chris' presentation on YouTube: https://youtu.be/H79xybVVxYk

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads
    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    10 m
  • #17 ppc.zone July 2024: Thuha Wright "GA4 tips for PPC"
    Jul 24 2024

    Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to.

    You can find her on LinkedIn: https://www.linkedin.com/in/thuhawright

    Watch Thuha's presentation on YouTube: https://youtu.be/GVo_VylVUmo

    For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

    ppc.zone is sponsored by PPC Live and Inside Google Ads

    Learn more at https://ppc.live and https://learn.jyll.ca/iga

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    8 m
  • ppc.zone November 2022 | “Creating value with PPC” hosted by Jyll Saskin Gales
    Nov 9 2022

    Creating value with PPC - a live panel featuring our speakers from episodes 13-15.

    To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022

    Speakers:

    • Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumor
    • Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedIn
    • Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. You can find her on Twitter @TheMarketingAnu

    Host:

    • Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Google, 3M, Jelly Academy, Elevate, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    19 m
  • ppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”
    Nov 9 2022

    Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry.

    She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK community to talk about the many platform updates and how to keep up and keep testing. She has a passion for diversity and especially for building a platform for women to get ahead in the industry.

    You can find her on Twitter @TheMarketingAnu

    To watch or read Anu’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/anu-adegbola

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry

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    10 m