Successful case study stories emerge when you develop a discerning method for choosing your next case study or series of case studies. It will streamline the work and help define the process.

In this episode, we're talking about how to find and recognize the starting points of a quality case study.

We'll talk about using the following categories to zero in on developing quality stories with strategic value:

• Impact: What kind of difference did your product or service make?
• Measurable results: What numbers can back this up?
• Narrative potential: Does this make for a good story?

Learn more at https://sites.google.com/view/the-agile-case-study/what-is-it

Or email  patzloff@me.com

With short attention spans, scannable content is a must!

As a marketing pro today, you've you must consider the visual composition: the readability or the scannability of all your content, messages and compositions. 

Here are 7 proven tips to create content designed for skimming -- without sacrificing quality.

PDF Guide available here: https://payhip.com/b/YHnBC

We're going a bit deeper into this ChatGPT and AI discussion. Discover how it is being utilized for marketers. Plus you will discover a tremendously effective format for crafting powerful prompts.