• stop marketing to the lizard brain and instead appeal to the best in others

  • Jul 1 2024
  • Duración: 11 m
  • Podcast

stop marketing to the lizard brain and instead appeal to the best in others  Por  arte de portada

stop marketing to the lizard brain and instead appeal to the best in others

  • Resumen

  • A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…

    By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

    To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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