the Stride

De: NxtStride.com
  • Resumen

  • The Stride by NxtStride explores the world of sports sponsorship. We focus in the athletes, as well as the organisations governing the fastest growing sports in the world, and the sponsors who invest in these amazing journeys. Our topics cover the sports, the athletes and their life, as well as the struggle to make ends meet, often with the help of sponsors. For queries, comments or questions please reach out to thestride@nxtstride.com
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Episodios
  • EP007 - Tyran Dixon
    Oct 2 2024

    In this conversation, Tyran Dixon reflects on his journey through football, from his challenging first season overseas to his formative years growing up in the United States. He shares insights into the high school football experience, the transition to college football, and the importance of mental fortitude and character development.

    Tyran emphasizes the role of coaches, the pressure of performance, and the significance of incremental improvement in achieving success. His story highlights the dedication and resilience required to navigate the competitive landscape of sports. In this conversation, Tyran Dixon shares his journey from playing at a Division II college to pursuing a professional football career.

    He discusses the importance of accountability, personal growth through coaching, and the challenges faced in the competitive world of sports. Tyran reflects on the mental health struggles that come with setbacks and emphasizes the need for resilience and purpose beyond football. His experiences highlight the emotional and psychological aspects of being an athlete, as well as the importance of supporting one another in the face of adversity.

    Takeaways

    • Adapting to a new culture can be challenging but rewarding.
    • High school football is deeply integrated into American culture.
    • Coaches play a crucial role in shaping young athletes.
    • The transition to college football is a significant step.
    • Mental fortitude is essential for overcoming challenges.
    • Character development is a key aspect of sports.
    • Incremental improvement is vital for long-term success.
    • The pressure to perform can be intense in college sports.
    • Building a supportive team environment is crucial.
    • Every athlete's journey is unique and requires dedication. Accountability is crucial in representing a team.
    • Winning each day is a key mindset for success.
    • Competing at a high level requires resilience and hard work.
    • Coaching can provide valuable insights into personal performance.
    • Setbacks in sports can lead to mental health challenges.
    • The business of sports often overshadows individual talent.
    • Finding purpose beyond sports is essential for long-term fulfillment.
    • Support systems are vital during tough times in an athlete's career.
    • Every athlete faces competition and must continuously prove themselves.
    • Making a difference in others' lives can be a rewarding legacy.

    Looking to get sponsored, or become a sponsor for emerging athletes? Go to NxtStride.com

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    1 h y 23 m
  • EP006 - Emerging Sports ROI for Brands
    Sep 25 2024

    In this episode of The Stride, JP discusses the challenges faced by emerging athletes in securing sponsorship and recognition in the sports industry. He emphasizes the need for brands to rethink their approach to sponsorship, particularly in supporting athletes from niche sports. JP highlights the importance of authenticity in brand ambassadors and the significant influence of women athletes in driving consumer behavior. He introduces NxtStride as a solution to create a more inclusive and sustainable sports sponsorship landscape.

    Takeaways

    • The current sports sponsorship model is exclusive and broken.
    • Emerging athletes often struggle to gain recognition and support.
    • Brands need to rethink their metrics for sponsorship effectiveness.
    • Authenticity in athletes leads to greater brand influence.
    • Women athletes are powerful influencers in the market.
    • NxtStride aims to create a more inclusive sponsorship model.
    • Sponsorship should focus on supporting local and regional champions.
    • The traditional metrics of viewership do not apply to niche sports.
    • Brands can achieve better ROI by supporting emerging athletes.
    • Sustainable sponsorship can benefit both athletes and brands.
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    23 m
  • EP005 - Sustainable Athlete Valuation
    Sep 18 2024

    In this episode, the host JP discusses athlete valuation and introduces the Sustainable Athlete Valuation System developed by NxtStride. The traditional sports sponsorship model values athletes based on their previous sponsorship agreements, which perpetuates inequality and does not support sustainable athlete development.

    The Sustainable Athlete Valuation System takes into account factors such as athletic performance, media reach, and collaboration performance on the NxtStride platform to determine an athlete's value. The system aims to provide athletes with a sustainable living wage and support their growth and potential.

    The host addresses concerns and criticisms about the system, including its focus on short-term performance, social media influence, and the needs of lesser-known athletes.

    Keywords

    athlete valuation, sustainable athlete valuation system, sports sponsorship, athlete development, traditional sports sponsorship model, inequality, sustainable living wage, athletic performance, media reach, collaboration performance, growth potential, short-term performance, social media influence, lesser-known athletes

    Takeaways

    • The traditional sports sponsorship model values athletes based on their previous sponsorship agreements, which perpetuates inequality and does not support sustainable athlete development.
    • The Sustainable Athlete Valuation System developed by NxtStride takes into account factors such as athletic performance, media reach, and collaboration performance on the platform to determine an athlete's value.
    • The system aims to provide athletes with a sustainable living wage and support their growth and potential at all levels of achievement.
    • The system is not focused solely on short-term performance or turning athletes into social media influencers. It values authenticity, recognizes achievements at all levels, and considers future potential.
    • The system is fair to new or lesser-known athletes and seeks to highlight their growth stories and give them a chance to thrive.
    • The system acknowledges the limitations of not addressing the full financial realities of being an athlete, such as training costs and travel expenses, and is working on sport-specific valuation mechanisms.
    • The system is designed to prioritize long-term sustainability and future potential rather than just short-term wins.
    • The system is not biased towards athletes already familiar with the platform and encourages realistic scoring and feedback.
    • The system is athlete-centric and does not fully address the needs of the team around the athlete or equipment costs.
    • The Sustainable Athlete Valuation System is a work in progress and will continuously evolve based on athlete feedback and collaboration scores.
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    22 m

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