Mostrando resultados por Editor "Morgan James Publishing" en Pequeñas Empresas y Espíritu Emprendedor

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Coined the Laundromat Millionaire, Dave Menz is a working-class guy who grew up in poverty and overcame superhero-like obstacles. His story depicts a life and business journey that doesn’t stop at rags to riches - it begins with a stubborn and obsessive mission to become a business owner with the tenacious purpose of helping others to do the same. Dave Menz reveals his necessary strategies for success: preserving a thirst for knowledge, delaying gratification, accelerating new revenue streams, and having a stellar business plan and infinite business model - and mentality.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

In a time of volatile and complex uncertainty, it is time to learn the lessons that nature has compiled from 3.8 billion years of research and development. Nature is an interdependent, dynamic, and living system – just like today’s organizations and communities. Kathleen Allen uses nature as a model, mentor, and muse to rethink how leadership is practiced today. Leading from the Roots takes nature as a source of inspiration to help organizations see a new way of leading and designing workplace structure.

If You Want to Get Rich, Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better.

According to Steve Jobs, "Innovation distinguishes between a leader and a follower." The rise of digital technology in business has made this statement truer now more than ever. Today, businesses can be created, marketed, and ready to interact with customers in the blink of an eye, with nothing more than an internet connection! This accelerated pace of business is wreaking havoc on companies that are "too big to fail", sometimes in a matter of months.

Many business owners downplay the importance of managing their finances—until they’re in trouble. When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. 101 Dumb Financial Mistakes and How to Avoid Them helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

Despite being more connected than ever before, many are also more isolated. The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment. In Save Your Asks, best-selling author Chris Tuff shares his transformative approach to building genuine, productive business relationships.

When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally. Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy, including this one, with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.

What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences.

Cadence is a parable of a business owner and triathlon coach named JJ, who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners, struggling to stay afloat. That all changes fast when an athlete he coaches teaches him how to turn the store's profitability around.

No, this isn’t a Cinderella story...or a fitness guide. Dr. Shellie’s Ball Gowns to Yoga Pants helps you start building your authentic brand and successful company! Dr. Shellie Hipsky’s daughter noted that her mom no longer wore power suits daily for work. As a successful motivational media company’s CEO and the nonprofit leader of The Global Sisterhood, Dr. Shellie helps inspire and empower the women of the world.

Author Joe Mechlinski provides a simple, yet powerful, growth strategy for small to midsized businesses to create fundamental organizational change. The author shares the method he has used to help hundreds of companies grow despite a tough economy and what he calls “a government in gridlock.” His step-by-step method, beginning with a reset in culture and direction, will reinvigorate your company, improve employees’ experience, create a remarkable client experience, and enable you to tell your company’s story in a compelling way.

Mingling clear, non-fiction explanations of Tom Dutta’s revolutionary Way of the Quiet Warrior formula for success with fictional tales designed to illustrate those concepts, this audiobook is designed to be highly engaging and easy to listen to. With more than three decades of experience in the corporate world, Tom Dutta is perfectly positioned to identify and address the unmet needs and unresolved issues of CEOs, leaders, and executives the world over.

Entrepreneurial success, wealth, and the dream life are more achievable now than ever, and Financial Freedom for Six-Figure Entrepreneurs shows entrepreneurs how to get there. Wealth expert and successful entrepreneur, Jennifer Vavricka has devised a proven and tested system that helps entrepreneurs build wealth, reduce taxes, and plan for retirement while living the lifestyle they desire now. In Financial Freedom for Six-Figure Entrepreneurs, she lays out an action plan to financial freedom in a few short years.

If you take only 10 percent of the information and ideas in this audiobook and put them into practice, it will change your life. I promise. Lifestyle Entrepreneur contains the essence of everything I've learned over the last 10 years of starting businesses, traveling the world, and exploring the things I'm passionate about. Now I would like to share a blueprint for how you can do all of these things and more. Are you ready?